Executive/sr Executive, Marketing

**Job Role Description:
The Marketing Communications Executive Executive provides advertising, promotions and public relations support for the various business units in Morning Star Community Services (MSCS). He/She supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation.

He/She designs marketing content, develops collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns. He/She is also responsible for coordinating customer engagement efforts and executing measures to enhance customer experience across marketing platforms.

Innovative and resourceful, he/she keeps himself informed on MSCS’s offerings, sector market trends and major events and activities. He/She possesses good networking ability and is quick to adapt to change in a fast-paced environment. He/She may be required to work irregular hours to support the execution of events and activities.

**Key responsibility areas
Manage brand equity:

- Analyse market research findings on brand awareness and association
- Support the development of brand guidelines according to overall brand image
- Conduct training to internal stakeholders on brand guidelines
- Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines
- Perform analyses of reputation risk to determine business impact to organisation

Develop marketing strategies:

- Analyse market research findings to support the development of marketing strategies and plans
- Conduct market profiling to identify potential market segments
- Perform data analyses on the performance of marketing channels
- Analyse website traffic and digital and social media platforms to identify marketing opportunities
- Gather data to generate commercial insights to support the development of marketing plans

Manage marketing campaigns and events:

- Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas
- Develop editorial content, design layout and printing specifications of collaterals
- Execute production and distribution of marketing collaterals and paraphernalia
- Execute marketing campaigns and media-related activities and events
- Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
- Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement
- Collaborate with vendors and creative agencies on project requirements.

Manage marketing communications and public relations:

- Analyse media and market data to identify appropriate media options and key target audience for communication
- Coordinate customer engagement efforts via digital and social media platforms
- Develop press releases and media kits for distribution to targeted media partners
- Coordinate and collate responses for media queries
- Monitor social media platforms on user opinions and follow up with appropriate actions

Report Management and continuous improvement:

- Prepare marketing reports for tracking and analyses
- Categorise contact databases according to target market segments
- Report budget utilisation and spending.

**Requirements
- Diploma and Degree holders in Mass Communication, Marketing and Business Administration/Management may apply. Fresh graduates are welcome to apply. We also welcome mid-career switchers.
- 2-3 years of experience in similar roles preferred.
- Communication: ability to articulate and discuss ideas and persuade others to achieve common outcomes.
- Decision Making: ability to make decisions in a complex setting to achieve intended goals, using a structured process and multiple sources of available information.
- Digital Literacy: ability to use available software features to enhance documents, analyse and manipulate data, and use ICT to organise, share and communicate information clearly and coherently.
- Sense Making: ability to interpret data to uncover patterns and trends between various sources of data.