Senior Creative Strategist

**Build, Scale & Operate Leading DTC Brands alongside A-Players***:
**Maneuver Marketing**:
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

**This is just the beginning of our journey, and you could be part of the next stage of our growth**

**Your Next Role**:
As a Senior Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC Health & Wellness brand. Serving a primarily female demographic aged 35-65 in North-America, you’ll leverage creative insights, competitive, market, visual and creative research, and user-centric design to shape our brand's digital presence.

Working across multiple platforms & channels, you’ll oversee the development of compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition & performance marketing, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.

**What You’ll do**:
**Conduct In-Depth Competitive, Visual and Creative Research**
- Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools.
- Distil findings to inform innovative, high-performing creative strategies that resonate with our target demographic.

**Execute a Strategic Creative Testing Process**
- Implement top-performing direct response creative elements within our account, including formats, hooks, and angles.
- Develop and test new concepts by segmenting production schedules, optimizing successful elements and continuously introducing fresh ideas.
- Collaborate across teams to refine and scale high-performing concepts.

**Plan for Every Stage of the Customer Journey**
- Design creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond.
- Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.

**Create Engaging, Viral Content**
- Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content.
- Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection.

**Optimize Conversion Levers**
- Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates.

**Leverage and improve on Standard Operating Procedures (SOPs)**
- Define and document creative testing protocols and workflows
- Organize recurring testing formats for headlines, angles, and concepts
- Share results and best practices across teams to encourage creative discipline

**Team Management**
- Establishes clear expectations and performance goals tailored to individual roles (design vs. strategy)
- Provides consistent coaching and timely feedback to support skill growth and morale
- Models accountability and motivates the team through shared purpose and outcomes

**How you’ll Succeed**:
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:

- Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions.
- Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio.
- Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests.

**What You Bring**:

- Track record of planning and executing structured creative testing pipelines, with working knowledge of tools like Airtable, Ads Manager, and Notion to iterate on winning formats, hooks, and angles
- Experience crafting creative concepts across the full customer journey (ToFu, MoFu, BoFu) — including top-funnel pain-point content, mid-funnel UGC/testimonials, and conversion-driving assets
- Skilled in producing emotionally resonant, high-converting direct-response ads