Marketing / Social Media Specialist

3 days ago

Singapore CASA (S) PTE. LTD. Full time

**Position Overview**:
**Key Responsibilities:
Social Media Management:

- Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Lemonade.
- Create engaging and shareable content that aligns with Casa's brand identity.
- Willingness to be actively involved in TikTok content creation, including on-camera appearances and acting.

SEO Management:

- Implement and oversee SEO strategies to enhance Casa's online visibility and search engine rankings.
- Collaborate with the content team to optimize website content for search engines.

Facebook Advertising:

- Understand and manage Facebook ad spending to optimize budget allocation and maximize ROI.
- Plan and execute targeted campaigns on Facebook Ad Manager to reach specific audiences.

Content Creation:

- Collaborate with the marketing and e-commerce teams to create visually appealing and persuasive content for social media posts, ads, and promotions.
- Utilize graphic design tools, including Canva, to craft eye-catching visuals.

Community Engagement:

- Foster and grow Casa's online community by actively engaging with followers, responding to comments, and initiating conversations.
- Develop and implement strategies to increase follower engagement and brand loyalty.

Social Media Conversion Metrics:

- Monitor and analyze social media conversion metrics to optimize the effectiveness of campaigns.
- Implement strategies to improve conversion rates and drive desired user actions.

Campaign Coordination:

- Work closely with the e-commerce team to coordinate marketing campaigns that integrate seamlessly with online platforms.
- Collaborate with influencers and brand ambassadors to extend Casa's reach.

Quick-witted and Extroverted Personality:

- Display a quick-witted and extroverted personality to bring energy and enthusiasm to social media interactions.

Analytics and Reporting:

- Provide regular reports on social media trends, audience insights, SEO performance, and campaign effectiveness.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management, SEO, and content creation.
- Familiarity with various social media platforms, including TikTok.
- Experience in understanding Facebook ad spending and planning campaigns on Facebook Ad Manager.
- Willingness to be featured on camera for TikTok content and acting.
- Proficiency in graphic design tools, including Canva.
- Strong communication and interpersonal skills.

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