Lead Data Analyst

5 days ago

Singapore Formative Search Full time

Formative Search is currently working with a tech firm specializing in Digital Data interpretation and

optimisation. The company focuses on Web, Mobile and Social Analytics. The company is currently looking

for a Lead Data Anaylst:
About the role:

- Leverage your consultancy know-how and partner with the Business Development Team,

qualifying business opportunities using innovative analytics solutions to real business problems.
- Lead whiteboard sessions, share solution proposals, deliver presentations, and run training

sessions for colleagues and Clients alike
- Digging into analyzing data sets and reviewing external resources, to identify opportunities and

recommendations for your client.
- Coach and mentor for the Analyst Team, helping them ideate beyond the immediate

deliverables to provide creative solutions.

**Requirements**:

- Advanced working SQL knowledge (Experience with Big Query or PostgreSQL preferred)
- Experience working with Cloud Platforms (GCP, AWS or Azure)
- 5 years in Digital Marketing/ Data Analytics Role
- At least 3-5 Years working with analytics and tag management solutions, specifically adobe and

GA suite
- Exposure across Verticals of business that would be deemed ‘digital first’ would be ideal with a

clear understanding of the complexities of Digital Customer Journeys
- Google Sheet + App Script or Excel + VBA: 2 years in data manipulation or cleansing
- Strong working knowledge in BI/Visualization tools such as Data studio/ Power BI / Tableau
- Strong interest or basic knowledge of programming languages (Python/ R)
- Broad knowledge of the MarTech landscape and expertise in the main channels of online

acquisition, related technologies and analytics tools; Advertising (Search Engines, SEO, SEM, Bid

(Facebook, Twitter, YouTube etc.), eCommerce.
- Prior experience in consulting is a bonus, to be able to offer clients clear insights into their data

with a commercial lens to understand the business impact/opportunities
- A level of Leadership and/or mentorship experience is essential to the success of building and

supporting the growth of our Analytics and Delivery team
- Ability to motivate a curious and inquisitive mindset within our team and the skills to foster and

grow the talent from within will be key to the success of our Senior Analyst

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