Senior Conference

3 days ago


Singapore SINGAPORE EXHIBITION SERVICES (PTE) LIMITED Full time

**ROLE SUMMARY**:
As the Senior Conference & Content Executive, this role will be responsible for developing highly sought out content and conference program that resonates with our event audiences for a new B2B trade show in the transportation and cargo logistics industry in Hong Kong. Aiming at increasing exhibitors and buyers’ participating this new trade show, he / she needs be excellent in English copywriting, and capable of driving content strategies across different event and community platforms including but not limited to websites, social media, edm, newsletter and other communication channels.

This role will also work closely with Event Director and different event partners to evaluate the content strategies and line up of conference program at our trade show, then invite and liaise with different speakers to make sure the conference content is insightful and engaging. He/she will also be responsible for the coordination and organization of the conferences through liaising and aligning with different conference speakers, to make sure our conferences deliver smoothly.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Develop content strategy and plans for a diverse range of content for our event and conference platforms through professionally sourced, self-production or user-generated sources
- Conceptualize, pitch and produce editorial and social content for website and social channels including special features and spin-offs into other media formats
- Produce editorial calendars and uphold content output quality and integrity
- Test different content strategy / tactic and optimize towards improved user activity / engagement / satisfaction
- Be creative with content format and always experiment with new formats to improve engagement metric(s)
- Conduct regular research to capture latest trends in relevant verticals for our trade show and develop concepts and ideas on conference program
- Communicate and collaborate with internal and external stakeholders on conference program line-up
- Coordinate with different speakers and make sure the conferences run smoothly

**POSITION REQUIREMENTS**:

- University Bachelor’s Degree in Language, Translation, Journalism, Marketing, Communications or related disciplines
- At least 3-4 years in B2B business writing, editorial, business copywriting, social content and media production
- Prefer those with experience in organizing events and conference
- Native English and Chinese with good writing capabilities (English and Chinese), knowledge of other language such as Japanese, Thai or Indonesian Bahasa is a strong plus
- Must possess outstanding proofreading skills and be attentive to details
- Strong proven track record of content marketing with strong knowledge of SEO
- Customer focused, self-initiated, able to work independently and collaboratively



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