Marketing Operations Executive
1 week ago
Southeast Asia: Indonesia Market
**Responsibilities**:
- Responsible for day-to-day operations and business management for offline/online education product/course including follow-up of marketing promotion, event operations and any other needs.
- Manage overall coordination and evaluation of the operation strategy effect and continuous optimization work.
- Plan targeted operation strategies according to the characteristics of Indonesia local market and crowd.
- Follow up the hot spots and user needs of the target user groups of the educational game and plan online strategies and activities, etc. Responsible for implementation and follow-up of results.
- To optimization research of the activity plan (including the use of traffic and activity conversion rate).
- Analyzing and understand the trend of the overall user activity data for active user retention and attract new users.
- Monitoring, analyzing and summarizing the activities of similar platform and optimizing self-projects.
- Track and pay close attention to competing products and output product reports regularly.
- Handle new media external cooperation, cross-border cooperation, etc.
- Responsible for various businesses of the company's own platform including production, release, and dissemination of copywriting for products and their activities, and short films.
- Collect, arrange, edit and archiving management of various pictures, videos and other materials required for media work on internal platforms.
- Ad-hoc duties as and when required.
**Job Requirements**:
- Bachelor’s degree or above in Communication, Marketing, Journalism, or other related majors are preferred. Strong in content writing.
- More than 2 years’ experience in Indonesia market operations, such as online education course and knowledge payment are preferred.
- Possess strong local (Indonesia) resources (manpower/promotion/payment) and handle at least one projects with operations are preferred.
- Have excellent logical thinking ability and user operation ability.
- Strong at consolidate and analysed data from multiple sources, optimize and improve business goals.
- Strong communication skills to coordinate the resources of all parties to achieve the goal.
- Ability to deliver clear, concise, and reliable reporting to Management team.
- Must have strong execution ability, implement idea and responsible for the effect.
- Understand and experience in-depth experience of mainstream media platforms and online courses in the Indonesia market.
- Work closely with regional marketing team to ensure all channels are consistent and aligned.
- Good written and verbal communication skills in English or Chinese.
- Fluency in Mandarin Chinese would be a plus. (to maintain and develop relationships with Chinese speaking key client and partnership).
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