Marketing Executive

2 weeks ago

Singapore FLORTE DESIGN PTE. LTD. Full time

We are seeking a passionate and hands-on Marketing Executive to support the marketing needs of two lifestyle brands under The Florté Group — a floral studio, event space and a café. This role is ideal for someone with at least 2 year of marketing experience who enjoys working in a creative, fast-paced environment and is eager to grow with a brand that values quality, storytelling, and meaningful engagement.

**Key Responsibilities**:
1. Social Media & Content
- Manage IG, TikTok, Facebook, and 小红书 accounts.
- Draft posts, reels, and captions in English/Mandarin where relevant.
- Run community engagement: respond to comments, DMs, and encourage UGC.
- Maintain a content calendar, updated weekly for Director approval.

2. Analytics & Reporting
- Track performance across all platforms, PR outcomes, and events.
- Consolidate weekly/monthly reports directly to Director.
- Provide recommendations for campaign/content improvements.

3. Partnerships & Merchandising
- Research and propose small brands, lifestyle brands, and artisan vendors for Maison Garden’s retail displays.
- Coordinate with suppliers on merchandising collaborations.
- Support execution of retail activations tied to merchandising.

4. Event Marketing & Outreach
- Execute teasers, countdowns, and event coverage (live social, BTS).
- Manage outreach to overseas/local florists for flea markets, guest workshops, and special appearances.
- Coordinate logistics for collaborations and guest florists.
- Support charity/community events with content and outreach.

5. 小红书 Execution
- Post regular content Min 3times a week (space, workshops, floral features, F&B).
- Engage in trending hashtags, track analytics, and repurpose UGC.
- Build relationships with 小红书 community users.

6. Manage paid ads campaigns (IG & FB)
- Lead SEO content & SEM ads with IT support team
- Run CRM & newsletters (eDMs, loyalty comms, retention).
- Own automation & marketing tech tools (analytics dashboards, loyalty tracking).
- Handle event sponsorship marketing (brand booths, wedding show, tie-ins).

**Requirements**:

- Diploma or Degree in Marketing, Communications, or related field
- Minimum 2 years of experience in digital marketing or social media coordination
- Familiar with Meta Business Suite, Instagram/TikTok content tools, and Canva or Adobe
- Good writing skills with a flair for storytelling and lifestyle/luxury branding
- Highly organised, self-driven, and able to manage timelines across two brands
- Positive attitude and strong eye for aesthetics and detail

**Bonus Points**:

- Experience in photography, basic video editing, or short-form content creation
- Exposure to e-commerce platforms e.g. Shopify or POS systems
- Passion for flowers, food, design, or wellness

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