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Pr Manager, Ap

2 weeks ago

Singapore Razer USA Ltd. Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities:

- The AP PR Manager owns the PR strategy for Razer APJ and works alongside the Country Marketing Managers to develop media and techtuber engagement directly or via agency to increase the awareness and and engagement for new Razer product and initiatives.
- Be the first point of contact for all APJ gaming and tech media and be responsible for the continuous optimization of Razer’s product presence in all relevant media (traditional media and Techtubers).
- Create and maintain regional media database.
- Be responsible for the regional execution of global product PR campaigns.
- Be responsible for the planning and execution of regional product launch announcements and campaigns.
- Coordinate with media to manage product pre-briefing schedules.
- Draft press releases and media alerts in coordination with Product Divisions and Global PR
- Handle localization and distribution process of product press releases for APJ markets
- Handle press sample logistics for APJ markets in coordination with global product Divisions
- Be responsible for Razer’s regional PR activities in and around esports.
- Be responsible for country-specific PR agency management (Agency selection via RFP / contract deliverables negotiation / contract renewal negotiations and processing).
- Assist in country media event planning and execution on a regular basis.
- Track media coverage and sentiment with industry comparison monthly.
- Be responsible for regular regional campaign reports and documentation to Regional Marketing Director, Product Divisions and Global PR functions.

Pre-Requisites:

- University degree in communication science, media science, journalism, or related field.
- Minimum three years of experience in product PR, preferably in consumer electronics or gaming (agency and/or brand) - background in journalism is a plus
- Thorough and solution-oriented way of working
- Flexibility and the ability to work under pressure
- Perfect English skills (both verbal and written)
- Ideally: Strong existing contact network within the APJ gaming/tech/esports and/or consumer electronics media scene
- Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
- Ideally: Understanding of esports
- Ideally: Extrovert with strong communication skills

Are you game?