Marketing Executive

1 week ago

Singapore RAFFLES COLLEGE OF HIGHER EDUCATION PTE. LTD. Full time

**Job Overview**:
The Marketing Executive is responsible for generating creative content for internal and external communications, and to play an active role in the planning and execution of all marketing activities that are imperative, as part of the overall strategy for the organization to achieve its business objectives.

**Key responsibilities and accountabilities**:

- Assist the Marketing Manager in executing marketing campaigns and activities, in line with strategy and targets, and within budget to achieve sales objectives.
- Develop and create write-ups for marketing communication collaterals, press releases and advertising materials to promote the company and its products.
- Liaise with advertising agencies, internal and external partners on all ATL, BTL print and digital campaigns.
- Prepare and maintain marketing reports.
- To monitor competitive activity and evaluate marketing campaigns.
- To develop strategic relations to secure sponsorship to assist with publicity and funding of marketing projects.
- Manage periodic analysis of marketing efforts and campaigns.
- Manage social media and digital marketing to generate interest and monitor activity.
- Focusing on market in China

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