Senior Analyst

**Ready to bring passion into your career?** - A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison d’être is "making life more beautiful, passing on a more beautiful planet". - Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas. - Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms. - Do you want to help write the next chapter of our story? We are looking for a Senior CRM Analyst, based in Singapore. In the APAC Digital, CRM, E-commerce team, the SENIOR CRM ANALYST, APAC is working closely with the APAC CRM team to embrace & progress new data capabilities for the Group and local markets. He/she will own the 360 customer analytics for the region, working together with APAC & Global CRM, Data, eCom & Customer Care teams. - He/She will assist in generating insights into member behaviour across touchpoints with the objective of driving customer loyalty. He/She will be responsible for conducting data analyses on key products/franchises to see the impact on retention, recruitment and cross sell. - He/She will also enhance data literacy in the Region by driving & sharing data projects/tools/analyses beyond CRM teams. As such, he/she will be an expert on Clarins Data Architecture & Flows for APAC and be responsible for all data-related projects. **Customer Analysis & Insights** - Track & regularly report APAC CRM KPIs, and suggest strategies for improvement (e.g. monthly CRM KPIs Dashboard, Loyalty Dashboard etc) - Identify trends and insights to improve customer engagement and retention, through the creation of reports/dashboards to monitor database health & behaviour (e.g. Loyalty program performance, new product launch analyses, cross-selling etc) - Support Regional & local teams with actionable insights from customer data to support decision-making, including but not limited to predictive modeling, customer journey mapping, trend analysis etc - Collaborate and work closely with the markets to translate insights into action plans and implement analytics best practices - Provide & share customer analyses with relevant business units outside of APAC CRM, with a focus on driving customer repeat, retention and loyalty - Closely collaborate with any external agencies for synchronization of all Clarins market data & reporting (e.g. CN, KR ) - Participate in the Global Analytical community to share & harmonize best practices in data analytics within Clarins **Data Quality & Control** - Act as the key point of contact with Global Data Science teams on robustness and accuracy of data in Datalake - Maintain customer databases in conjunction with relevant product owners (Global & APAC level) to ensure accuracy and consistency of customer information. Implement data quality control measures to enhance the quality of data. - Perform data quality checks on Clarins internal reporting/BI tools & external reports - Timely reporting to & follow-up with, relevant product owners/teams for data inconsistency issues (e.g. Qlik, Tableau, DataLake etc) - Manage & improve data models used by APAC CRM team for analysis in BI tools **APAC CRM Data Projects** - PIC for all external Data Analytics projects/tasks e.g. Factbooks, ad-hoc data analysis projects, market research studies etc - Conduct UAT & follow-up for internal Data tools/projects (e.g. Qliksense, Tableau etc) - Responsible for facilitating RUN topics of CRM Data Projects with markets (Evolutions, Bugs etc) **Regional Center of Excellence** - Monitor and share innovative and best practices by attending industry conferences and reading specialty publications - Guide the implementation of regionally created dashboards - Enhancing analytical knowledge of APAC to improve self-serve analytics, enable deeper understanding of customer segments & support implementation of CRM strategies for customer loyalty - Assist in the coordination & organization of events/workshops (e.g. Regional/Global Seminars) - Other responsibilities may be added to the above, which are consistent with the title SENIOR CRM ANALYST, APAC. **YOU HAVE**: - Bachelor’s degree and above in Computer Science/Engineering, Business/Data Analytics, Information Technology, Statistics and other related fields - Minimum 3-4 years experience in CRM and/or Data Analytics, ideally in a similar industry - Previous relevant experience(s) in B2C CRM will be advantageous, preferably in an international retail environment - Intermediate to advanced knowledge in SQL and/or Python - Required: Familiarity & experience in Tableau & QlikSense. Experience in other data visualization tools advantageous - Other advantageous technical skills: IBM Cognos Analytics, SAS, SPSS, Advanced Microsoft Excel, Google Analytics, Adob