Community Management Specialist

5 hours ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Community Management Specialist (SG)**

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We are looking for a dynamic individual to join an exciting project we’ve embarked on with our client, a leading entertainment brand.

As a Community Management Specialist, you will play a supporting role in community engagement with a sound understanding of the local market to create engaging conversations with the Singapore audiences. You will adapt global strategies and localise them for the local community while taking into consideration the cultural nuances in Singapore and identifying the best narratives and means of engagement.

Role:

- You will help to monitor and engage in conversations with the Singapore community by moderating the brand’s owned social channels; Instagram, Twitter and other platforms.
- You will effectively communicate with the audience by informing them about the newest updates, programs, events, etc.
- You will manage quality control around the tone of voice through excellent copywriting skills.
- Lean into community management in a way that is proactive, fun and engaging while able to escalate any reputational issues if they ever occur
- Respond to direct messages and comments to all social media handles in the client’s unique tone of voice
- Develop strategic relationships with relevant brands/creators and find relevant posts to comment on in an impactful manner
- Work with the team and client to communicate community insights and trends you have seen.
- Work with the creative team in creating content ideas for the brand.

You:

- 2+ years of experience in editorial, copywriting, social media Specialist or community Specialist roles.
- Have strong Singapore market knowledge (audience demographics, competitor landscape, etc.) & Singapore community management knowledge (social media interaction, offline events, etc.)
- Experience with regional handles, sensitive to Singapore’s cultural nuances.
- A deep understanding of all things social media(Facebook, Instagram, YouTube).
- Proven experience in content creation, working with a remote team, and a thorough understanding of social media trends and what captures audiences.
- Proactive and fearless about pitching creative concepts and ideas to the team at all times.
- Responsible, reliable, and able to cope with tight schedules.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.

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