Pr & Communication Manager

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

**Key responsibilities**
- You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
- Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
- Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
- You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
- Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.

**Qualifications**
To be successful in the role as the PR & Communication Manager, you should have strong strategic planning, media relations and crisis management skills, with proven track record in creating movement in brand perception. You should have a deep knowledge and experience in local media, fashion and corporate, that understand the H&M customers and brand.

**What you need to succeed**:

- Communications, PR or business degree/relevant qualifications.
- Strategic and analytical mindset with strong strategic communication planning and prioritizing skills, understanding synergies between owned, paid and earned media, setting and managing large media budgets and collaborated with media agencies.
- Brand guardian with a deep knowledge and experience working with local fashion and corporate media.
- Experienced working in an international environment managing teams across complex set up, multiple location and is familiar with digital / tech and omni ways of working.
- Effective collaborator with strong stakeholder management and communication skills.

**Additional Information**
This is a **full-time position**, reporting to the Regional Head of Customer Activation and Marketing.

This position will be based in the **Singapore office**.