Marketing Specialist

5 days ago

Singapore ALCHEMIST WORKS PTE. LTD. Full time

As a Marketing Specialist at Alchemist, you’ll be responsible for strengthening our brand presence and driving both customer acquisition and retention across multiple channels. This role requires someone who is commercially-minded, analytical, and capable of shaping marketing strategies that are creative yet data-backed. You’ll work closely with leadership and our creative/content teams, contributing insights, campaigns, and activations that build Alchemist’s presence in Singapore and overseas.

What You'll Do

**Marketing Strategy & Analysis**
- Audit current brand presence and campaigns, propose data-backed strategies
- Monitor performance metrics (Google Analytics, Shopify, CRM dashboards) and generate actionable insights
- Conduct market analysis and track competitive trends

**Customer Growth & Engagement**
- Plan and execute marketing campaigns to grow both online and offline sales
- Optimize customer journey and retention through CRM segmentation, loyalty, and subscription flows
- Collaborate with operations and product teams to align marketing with new product launches

**Digital Marketing**
- Manage SEO and SEM initiatives to improve discoverability
- Plan and optimize paid performance ads across Meta, Google, and other platforms
- Report on campaign ROI and suggest continuous improvements

**PR & Communications**
- Support press and media outreach, draft communication materials when required
- Coordinate external announcements, launches, and event communications

**Influencer & Partnerships**
- Identify, engage, and manage influencer collaborations and brand partnerships
- Track performance of partnership activities

**Campaign Leadership**
- Lead cross-channel campaigns from planning through executionCoordinate internal creative and content resources for timely delivery

What We’re Looking For
- 3-5 years’ marketing experience (F&B, lifestyle, retail, or e-commerce sectors preferred)
- Strong analytical skills with proven ability to interpret data and translate into strategy
- Exposure to PR, partnerships, and campaign management is a strong plus
- Strong communication skills and collaborative mindset

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