Senior Manager, Campaigns

2 weeks ago

Singapore NCS National Council of Social Service Full time

This role is part of the Communications and Marketing team and you will develop and execute key campaigns. You should have experience of working with content providers and Key Opinion Leaders (KOL) to drive campaign objective and comfortable in managing both internal and external stakeholders. You will work with the Strategic Communications and Brand & Digital Communications units and NCSS divisions to effectively plan and implement integrated communication campaigns and publicity initiatives to engage NCSS’ stakeholder groups. You should be dynamic, independent, and resourceful. This role requires coordination with MSF Communications Division and NCSS divisions to leverage content and amplification through channels and platforms. In addition, you should be familiar with procurement process and have working experience with external agencies and vendors.

**Key Responsibilities and Activities**:

- **Develop and execute a marketing communications plan based on target audience profiles and considering the programme intent. Use data insights to recommend media mix and key channels.**:

- **Develop key messages based on overall objective and different platforms, audience, and content formats**:

- **Develop and lead execution of Marketing communications including the management of content production, media plans and marketing timelines to create impactful and meaningful engagement with target audiences.**:

- **Lead media planning and implementation for campaigns to strengthen and enhance marketing to target audiences to maximise reach and optimise media budgets.**:

- **Manage marketing partners and develop collaborative activities to support campaigns.**:

- **Knowledge of Whole-of-Government indicators and conducts data analysis and evaluation of different marketing channels.**:

- **Track and monitor budgets to ensure marketing approaches and spending are aligned to support NCSS’ communication objectives.**:

- **Review and update processes to ensure they are efficient and effective.**:

- **Provide counsel/input to marketing and digital plans of business teams and obtain necessary approvals for all marketing collaterals and promotions.**:

- **Engage agency partners and manage agency renewals based on review of performance indicators.**:

- **Lead projects and assignments as and when needed. Perform duties that may be assigned from time to time.**:
**Behaviours Needed to Succeed**
- Good interpersonal and communication skills
- Able to multi-task and manage priorities
- Enjoy working with people
- Creative and adaptable
- Self-Motivated and driven individual

**Skills & Knowledge**
- Marketing Strategy
- Data Analytics & Research
- Content Creation & Curation
- Message Framing & Delivery
- Outreach & Engagement

**Experience**:
Minimum 6 years’ experience in marketing.

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