Lead, Audience Insights
2 weeks ago
$15K + AWS + VB + allowance
5 working days, Mon - Fri, normal office hours
Location: South
**Responsibilities**:
- Set strategic direction for the Insights team to meet company’s analytical requirements
- Lead development of integrated 360 view of our audiences across mainstream and digital platforms
- to deliver robust insights for commercial purposes
- Lead digital analytics strategy and build new analytical frameworks to improve insights speed-to-market such as identifying and tracking key performance metrics across all brands and channels (web, mobile, social)
- Oversee design and implementation of quantitative analytical frameworks, including predictive models, customer segmentation and marketing mix optimization to improve business performance
- Support stakeholders in identifying new product enhancement or monetisation opportunities
- Commercial savvy - able to interact effectively with senior management
- Strong stakeholder engagement and management skills
**Requirements**:
- At least 10 years of hands-on experience in research and analytics.
- Open to business heads with experience in working with insights teams in driving commercial results in the TV/OTT/Digital sectors.
- Demonstrated track record in delivering results with insights
- Must have at least 16 years of experience in TV/OTT/Digital domains.
**Please connect us via LinkedIn as follows for efficient messaging**:
**Do Join us at TELEGRAM by searching “CAREER EDGE JOB OPPORTUNITIES” to receive fast job alert**
Attn: Jace Tay (Registration No.: R1331152)
CAREER EDGE ASIA PTE LTD
EA Licence Number: 13C6678
**More Information**:
**Salary Offer **$7500-$15,000
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