Content Strategist
4 days ago
Responsible for defining and creating content strategies aligned with business objectives and user needs, optimising for search engines and social media.
1.Content Strategy
a)Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
b)Create sensible processes for structuring and refreshing content.
2.Content Creation and Optimization:
a)Translate complex information into clear and concise language.
b)Develop compelling copy, including headlines, taglines, and body text.
c)Maintain consistent tone and style across products.
3.User Research and Analysis:
a)Conduct user research to understand needs, preferences, and behaviours.
b)Utilise various research methods, including interviews, surveys, and analytics.
4.Information Architecture:
a)Design and organise content for easy navigation and findability.
b)Validate information architecture using methods like card sorting and tree testing.
5.Usability and Accessibility:
a)Create content that is accessible and inclusive.
b)Design and conduct usability tests to evaluate content effectiveness.
6.Content Management:
a)Audit, track, and map content to information architecture.
b)Ensure consistency and accuracy across all content.
7.Design Pattern Application:
a) Utilise industry best practices and emerging technologies for content organisation and presentation.
8.Brand Alignment:
a)Develop content consistent with the company's brand image.
b)Address both business goals and consumer needs in content creation.
9.Continuous Improvement:
a)Stay updated on the latest developments in SEO, content trends, and consumer behaviour.
b)Identify areas for improvement based on usability testing and performance metrics.
10.Cross-functional Collaboration:
a) Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.
**Requirements**:
- Experience working as a Content Strategist, UX Writer, Communications Designer or related design role.
- Diploma or bachelor’s degree in marketing, communications, advertising, journalism, product design, UX, or related field.
- Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
- Strong content presentation skills.
- Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
- Strong knowledge of product design processes and emerging technologies
- Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
- Self-directed, organised, and efficient; a deep and insightful thinker who likes
- the challenge of a complex problem and is an effective communicator, presenter, and negotiator.
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