Market Research Analyst
7 days ago
**JOB SCOPE**
We are seeking a dynamic and driven individual to join our team. Depending on experience, you will join as an **Analyst**or **Senior Analyst**, working primarily on qualitative research projects and, where relevant, integrating quantitative methods for comprehensive, mixed-method solutions.
The key areas include but are not limited to the following:
**Research, Analysis and Insights**
- Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
- Conduct secondary research to support project objectives.
- Help develop screeners, discussion guides, and interview scripts.
- Take notes and assist in moderating qualitative research sessions. Senior Analysts may also lead moderation.
- Analyse qualitative data, identifying key themes and insights.
- Contribute to report writing, including summarizing findings and preparing presentations.
- Collaborate with senior researchers and clients to ensure high-quality research outcomes.
- Where applicable and required, integrate qualitative and quantitative (e.g. surveys and secondary data sources) research methodologies and findings. Hence exposure to quantitative research methods is required.
**Project Management**
- Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues and coordinating with vendors.
- Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
- Provide regular project or fieldwork updates to clients.
**JOB EXPECTATIONS & REQUIREMENTS**
- **Education**:Minimum bachelor’s degree in Market Research, Communications, Psychology, Sociology, Business, or a related field.
- **Experience at Analyst-level**: Fresh graduates are welcome but must present strong interest in qualitative research. Prior exposure through an internship or similar experience will be an advantage.
- **Experience at Senior Analyst**: Minimum 1-2 years’ hands-on experience in qualitative market research, including moderating and interviewing. Familiarity or experience in quantitative or mix methodologies will be advantageous.
- **Analytical Skills**:Strong analytical and critical thinking abilities, with experience in data interpretation and reporting.
- **Communication Skills**: Strong interpersonal skills with the ability to articulate with clarity, engage and build rapport with a diverse range of participants, clients and colleagues.
- **Project Management**: Demonstrated ability to manage multiple projects simultaneously and in a highly organised approach, ensuring timely and high-quality delivery.
- **Attention to detail**: High level of accuracy and attention to detail in all aspects of research and reporting.
**ABOUT US**
Welcome to the Insights Table. We are a market research agency that see ourselves being able to do better for the industry. On our table, we are proud of our drive, conviction, and authenticity to deliver best-in-class insights and value to our clients. We strive to create a work environment that excites and motivates our people on the table. An environment where individuals can be excited about starting their day, with a purpose, every day.
This is a table where insights are uncovered, curiosity leads to answers, important agenda are discussed, and informed decisions are made. Above all, everyone on the table enjoys coming together.
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