Marketing Executive

7 days ago

Singapore PAN-WEST (PRIVATE) LIMITED Full time

Create, implement and manage online and offline marketing strategy across a variety of brands and platforms
- Monitor marketing budget, ensuring resources are allocated effectively and efficiently
- Manage social media channels, including Facebook, Instagram, Xiao Hong Shu, Company’s website and E-commerce website
- Coordinate and follow through with daily online sales fulfilment
- Evaluate current marketing program and recommending improvements, stay updated with latest marketing trends and competitor activities
- Design and develop online and offline marketing collateral - Signages, Banners, Ads, Posters, Social Media material, EDMs, etc.
- Build relationships with key media, agencies, vendors and brands to develop engaging content for print, digital and in-store communications channel
- Liaise with suppliers, vendors & third-party business partners to ensure marketing objectives are met according to branding guidelines & artistic integrity
- Develop, execute and maintain a creative in-store visual merchandising strategyDuties assigned as deemed appropriate for Marketing Executive

**Requirements**:

- Diploma/ Degree in Business, Marketing, Communications or equivalent
- Minimum 2 years of related working experience
- Experience in Meta Business Suite, E-commerce (ideally Shopify), Google Analytics, Adobe Illustrator & Wordpress
- Experience in Roadshow will be preferred
- Experience in using Photoshop, Illustrator and InDesign software would be an advantage
- E-commerce experience is a plus, experience in retail would be an advantage
- Good understanding of digital marketing concepts and best practices
- Possess good initiative and the ability to work independently and in a team
- Good organisational, time management and multitasking skills
- Positive attitude, meticulous, resourceful and creative
- Effectively bilingual in English and Mandarin (in order to manage our Chinese speaking associates and Chinese social media channels).

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