Social Media Manager

VersaChalk is in search of a skilled and innovative Full-time **Social Media Manager** to join our marketing team.
- The Social Media Manager's responsibility will encompass managing a team of marketing members focused on the creation, content management, and execution of our social media strategy across a diverse range of platforms
- They're in charge of increasing brand recognition, driving engagement, creating a strong sense of community, and ultimately, leading to customer conversion.

If you display a passion for chalk art and have an aptitude for leading and creating meaningful social media content, we encourage you to apply.

**Key responsibilities**:

- Manage a team of experts to execute social media marketing efforts effectively.
- Oversee the social media content creation process and implementation of initiatives or campaigns on social media platforms.
- Develop and execute a comprehensive social media strategy and content roadmap for each social media platform that aligns with our brand identity, target audience, and business goals.
- Monitor and analyze social media performance, adjusting strategies as needed to optimize reach and engagement. Create monthly reports and report to the marketing manager all important data and insights.
- Stay up-to-date with social media trends, platform updates, and industry news to inform strategy.
- Has a large focus on editing videos and different platforms
- Foster a strong online community by engaging with followers, help in responding to comments, and addressing customer inquiries.
- Report to the Marketing Manager about efforts and results, providing actionable insights.
- Engage accounts to identify areas of opportunity with potential and current collaborators and partners

**Software/Tools**:

- Social media management tools (e.g., Later, Semrush (Social Media Analytics), VPN tools, etc.)
- Data or Asset Management Software (Airtable, GSheets, Air, etc.)
- Marketing automation and outreach tools (CRM platforms, lead generation, etc.)
- Video and photo editing tools (Canva, Photoshop, iMovie, Adobe Premier, etc)
- Analytics tools (e.g., Google Analytics, Shopify Analytics)
- AI tools to help with caption/copy (JasperAI, ChatGPT)

**Skill set**:

- Well-experienced in the strategy and delegation side
- Excellent written and verbal communication
- Skilled with visual storytelling, art direction, and content creation, especially with video platforms (Tik Tok and Youtube)
- Deep understanding of social media platforms and best practices
- Analytical mindset with the ability to interpret data and adjust strategies accordingly
- Strong organizational and time-management skills

**Experience**:

- Demonstrated success leading and managing a team of 2-5 individuals
- 4-7+ years of experience in social media management, marketing communications, or a similar role
- Proven track record of growing and managing social media accounts
- Experience in managing social media advertising campaigns
- Has experience in marketing physical products
- You are not deeply involved on a daily basis with social media platforms, trends, and best practices
- You are not available to work full-time
- Has no experience in marketing physical products

**Scenario Questions**:
1. How would you approach creating a social media content calendar for VersaChalk?
2. Describe a successful social media campaign you have managed in the past, and explain why it was successful.
3. How would you handle a negative comment or customer complaint on social media?
3. In your judgement, which social media platforms are the most important to focus on? Explain why, particularly as it relates to VersaChalk products.

**Our core values**:
At South Street Designs, we believe in creating an environment where everyone can be their authentic selves and contribute their unique perspective to the team. We strive to ensure our company culture is grounded in positive values like trust and respect, collaboration, resilience, and innovation. This commitment enables us to build an atmosphere where inclusion and growth are at the forefront. Our goal is to empower each individual to reach their fullest potential while being supported by the team.

**Why people love working at South Street Designs**:

- Great compensation & benefits package
- Quarterly reimbursements for internet and technology/office set-up upgrade
- Annual Cost of Living Adjustment based on inflation rate
- Free virtual psychotherapy sessions with MAGIS Creative Spaces
- Holiday Wind Down
- Medicard HMO with 100k DDL once regularized
- 20 PTOs per year once regularized (accrued PTOs during probation)

Pay: From $1,700.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Monday to Friday
- Night shift

Supplemental pay types:

- 13th month salary
- Yearly bonus

Application Question(s):

- How have you demonstrated success in leading and managing a team of 2-5 individuals?
- Do you have experience in marketing physical products?