Marketing Project Lead

2 weeks ago

Remote, Singapore X-PHY Full time

**About X-PHY**:
X-PHY Inc, a Flexxon brand, is pioneering AI-embedded cybersecurity solutions that safeguard data at the hardware level. From Cybersecure SSDs to Deepfake Detection software and compliance-driven storage, X-PHY is driving the future of trusted digital security.

As we continue to expand, we’re seeking passionate, driven individuals to join our mission to redefine industry standards, push boundaries, and create transformative solutions that protect the digital world. Joining us isn’t just about securing a job—it’s about embarking on an entrepreneurial journey. Here, you don’t just work for the company; you grow with it.

We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

**Role Summary**

Our Marketing Project Lead is relentlessly focused on results: delivering measurable business outcomes, driving high-quality leads, and continuously refining strategies based on actionable insights.

**Key Responsibilities**

**Results & Insights**

Own the end-to-end marketing outcomes: lead generation, conversions, and pipeline contribution.

Track, measure, and translate marketing performance into business insights to refine strategies.

Ensure every campaign and initiative ties back to growth and revenue impact.

**Lead Generation & ABM**
- Design and execute Account-Based Marketing (ABM) campaigns to penetrate priority enterprise accounts.
- Develop lead generation engines across paid, organic, and partner channels.
- Build conversion journeys that move prospects from awareness to sales-qualified leads (SQLs).

**Go-To-Market (GTM)**
- Lead go-to-market execution for new product launches (e.g., Deepfake Detector, X-Mask Pro, Cybersecure SSD).
- Coordinate with product, sales, and leadership teams to define value propositions, messaging, and positioning.

**eCommerce & Digital Growth**
- Manage e-commerce strategy across Shopify and other platforms.
- Optimize store funnel, user experience, and conversion rate.
- Implement AEO, GEO targeting, SEO, and content marketing to maximize digital visibility.

**Partner & Channel Marketing**
- Drive partner enablement: create campaigns with distributors, VARs, and strategic OEMs.
- Manage affiliate and influencer programs to expand reach and accelerate adoption.
- Oversee partner co-marketing initiatives to ensure measurable pipeline impact.

**Conversion Optimization**
- Lead CRO initiatives across websites, landing pages, and digital ads.

**Marketing Operations**
- Own end-to-end project execution: planning, budgeting, timelines, and reporting.
- Collaborate with sales to align KPIs and ensure marketing revenue accountability

**Requirements**:
**What Success Looks Like**:

- X-PHY’s marketing generates qualified leads that convert into sales opportunities.
- ABM campaigns break into key enterprise accounts and drive revenue growth.
- GTM launches deliver rapid adoption and visibility.
- E-commerce channel is optimized for higher conversions and repeat purchases.
- Partners, influencers, and affiliates are revenue-contributing engines. Continuous insights cycle: data learnings refined strategy
- improved results.

**Benefits**
- Passionate, Energetic and Innovative work culture
- Opportunities for growth and development
- Positive work environment
- Employee recognition and rewards

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