Senior Performance Planner

**Your new job: Senior Performance Planner | Independent Digital Media Agency | Google Ads | Paid Social | SGD 55k annually | Singapore**

**Your new employer: Balancing the Art & Science of Communications**:
Founded by a former **Regional Marketing Director **turned **Executive Director** of a **global media agency. **Starting with just one market, this visionary leader propelled the agency’s growth and successfully expanded into new markets across the **Asia-Pacific region**. The revenue generated along the way enabled them to establish an impressive network of** 16 offices** in the region.

Driven by their **passion** and a desire for even greater success, he eventually left to create his own agency. Carrying over the same intensity and dedication of the same success in his own firm, they move to help clients not only locally and regionally, but as well globally, further strengthening their **network **and **connection**. With immense potential and a strong focus on growth and expansion, the company is now seeking a talented** Senior Communications Planner** to join their dynamic team.

**Your new Job: Senior Performance Planner | Independent Digital Media Agency | Google Ads**:

- **Strategic Planning**: Create and carry out comprehensive media plans that are in line with clients’ business goals, working closely with clients, creative teams, and media partners.
- **Data Analysis and Audience Targeting**: Do a thorough analysis of data, identify target audiences, and understand their behaviors and media consumption habits to improve campaign reach and effectiveness.
- **Performance Optimization**: Use tools like Google Analytics to measure campaign performance, keep client relationships strong, and provide detailed performance reports with recommendations for continuous improvement that can be put into action.
- **Media Communication Strategy**: Work with clients and account teams to understand their business goals and marketing strategies, making sure they are aligned with performance goals.
- **Performance Campaign Development**: Collaborate closely with creative teams, clients, and consumers to develop comprehensive media strategies and campaigns that effectively integrate digital and offline channels.
- **Data Analysis**: Utilize industry resources to conduct data and research analysis, providing valuable insights for strategy development.
- **Audience Targeting**: Identify target audiences, analyze their characteristics and behavior, and determine media consumption habits to optimize campaign reach.
- **Client Presentations**: Develop and present persuasive proposals to clients, clearly explaining the strategy’s rationale and expected outcomes.
- **Media and Platform Relationships**: Build and maintain strong relationships with media and platform partners to stay up-to-date on industry trends and opportunities.
- **Performance Measurement**: Use various web analytics tools (e.g., Google Analytics) to measure and evaluate the effectiveness of digital marketing efforts.
- **Campaign Management**: Oversee the implementation and management of campaigns, ensuring they align with established strategies and goals.
- **Performance Reporting**: Generate comprehensive campaign performance reports to demonstrate outcomes and provide recommendations for improvement.

**What we need from you?**:

- Proven expertise as a Performance Planner or in a similar role
- Strong grasp of digital marketing concepts and best practices
- Familiarity with ad serving and web analytics tools (e.g., DART, Atlas, Google Analytics)
- Effective interpersonal, communication, and negotiation skills; adept at handling data analysis and IT resources

**Sounds exciting?**:
Or contact me via
**WhatsApp at +65 6018 5805