Marketing Communications, Executive/specialist

3 days ago

Singapore PRINT LAB PTE. LTD. Full time

**About**:
Established in 2007, Print Lab has become a dynamic one-stop print agency and is one of the largest Offset / Large Format Print Agency in Singapore. From a small two-man team occupying less than 300 sq ft of space, we have now grown into Singapore’s largest print agency with staff strength of more than 150 and an office space of more than 30,000 sq ft. We provide state-of-the-art print solutions, top quality concept creation, innovative design, fabrication, installation at premium service levels. Serving global MNCs and luxury labels is only possible with a dynamic and pro-active workforce. Print Lab is also member of Times Publishing Group and Frasers & Neave Ltd.

Green Lab is the latest initiative by Singapore's largest print agency, Print Lab. It is the country's very first fully-automated and 100% bio-friendly manufacturing facility, leading the charge for sustainability here in our shores. Green Lab, occupying a 200,000 sq ft facility, will provide sustainable solutions for businesses.

We seek the one who can bring fresh ideas to our dynamic organization.

Manage the execution of the organisation's branding, marketing and communication efforts across traditional and new media platforms to create positive customer engagement. Liaises with key stakeholders to develop marketing strategies and plans, leveraging on market research and analyses to identify marketing opportunities, target markets and marketing channels.

Plans marketing campaigns and manages the execution of marketing and media-related activities and events. Responsibilities include developing campaign design concepts and ideas, marketing collaterals as well as measures to engage customers. Manages public communications as well, monitoring and responding to online comments.

**Key Tasks**:

- Develop market research plans and review research findings to support the development of marketing strategies and plans
- Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase brand's presence
- Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
- Manage execution of marketing campaigns and media-related activities and events
- Craft and send regular newsletters with company updates

**Required Skills/Abilities**:

- Excellent verbal and written communication skills that may include public speaking and presentations.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
- Proven work experience as a Marketing Communications Specialist or similar roles
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills

**Job Requirement**:

- Degree or Diploma in Marketing, Communications, Public Relations or relevant field

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