Creative and Product Specialist

6 days ago

Singapore INDUSTRIAL LINKS INTERNATIONAL PRIVATE LIMITED Full time

This role involves creating and managing content for both print and digital platforms—including brochures, product catalogs, digital media assets, and social media—to support lead generation, brand awareness, and customer engagement.

**Key Responsibilities**:
**Content Creation & Management**:

- Develop compelling and technically accurate content for brochures, datasheets, case studies, and technical documentation.
- Generate and manage social media content calendars and campaigns, especially LinkedIn and industry-specific platforms.
- Collaborate with the sales and technical teams to translate complex product details into clear, benefit-driven messaging.

**Strategic Marketing Execution**:

- Assist in developing and implementing marketing strategies tailored to the built environment industry.
- Identify and segment target audiences (e.g., B2B buyers, specifiers, procurement managers) and craft content that resonates with their needs and pain points.
- Support go-to-market campaigns for product launches and trade events.

**SEO & Digital Optimization**:

- Conduct keyword research relevant to industrial products and target sectors.
- Monitor and analyze content performance using analytics tools, and adjust strategies accordingly.

**Brand & Asset Management**:

- Ensure all materials are aligned with brand tone, messaging, and visual identity.
- Maintain a library of digital assets, templates, and campaign materials for internal and external use.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Engineering, Architecture, or a related field.
- 2-4 years of marketing experience, ideally in industrial, construction, or built environment sectors.
- Proven experience in creating content for technical or B2B audiences.
- Strong copywriting, storytelling, and visual communication skills.
- Familiarity with design software (Canva, Adobe Creative Suite, or similar).
- Understanding of buyer journeys in industrial/B2B markets.

**Preferred Qualifications**:

- Experience working with products in MEP, building systems, construction materials, or related sectors.
- Knowledge of construction project lifecycles and procurement processes.
- Basic video editing and photography skills.
- Experience with CRM platforms.

**Why Join Us?**
- Be part of a forward-thinking company driving innovation in the built environment.
- Collaborate with experienced professionals across marketing, operations, and business development.
- Gain exposure to regional and international markets.

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