Senior Marketing Manager

1 week ago

Singapore COINSTORE PTE. LTD. Full time

**Job Description**:

- Analyzing marketing strategies to identify new opportunities.
- Developing consumer-based marketing and branding strategies.
- Liaising with management, marketing, sales, and production teams.
- Developing and launching new product lines and identifying new customers.
- Establishing targeted customer and industry partnership networks.
- Monitoring key marketing metrics and developing market segmentation models.
- Integrating user-experience feedback in product updates and innovation.
- Performing competitor analysis toward an increased market share.
- Developing consumer-oriented marketing products and branding strategies.
- Incorporating emerging solutions and technological advancements in new products.
- Make regular contact/communication with divisional marketing personnel and sales/country management to ensure alignment of plans
- Work cross-functionally to ensure timely execution of marketing plans/activities

Requirement:

- Bachelor's Degree in appropriate field of study or equivalent work experience
- Prefer to have Web 2 and Web 3 working experience.
- Good in communication, logical thinking and ability to solve problem.
- Result-driven and positive mindset to drive changes for the business operation
- Experience in China organisation or China management organisation is an added advantage.
- Solid organizational skills including attention to detail and multitasking skills
- Able to speak and read Mandarin in business proficiency is an advantage (to liaise with China Management and Mandarin-speaking associates)
- Exceptional ability to increase competitiveness and market share.

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