Assistant Manager, Content

Key Responsibilities

Content Creation & Adaptation:

- Maintain content calendar ensuring a balance between educational content and engaging, trend-driven posts.
- Content Development for Gen Z:

- Create attention-grabbing and engaging content, such as infographics, videos, posts, brochures, presentations, and various long and short-form content to encourage enrolment.
- Transform formal research findings into engaging, social media-friendly content that resonates with Gen Z’s interests, tone, and style.
- Content Adaptation for Research Community, Industrial and Public Sector Partners:

- Use data-driven insights to design content formats that attract attention (e.g., infographics, GIFs, animations, and visual storytelling elements) while ensuring alignment with the academic rigor of the original research.
- Create captivating titles, summaries, and abstracts that entice readers to explore the full publications while maintaining the essence of the research.
- Translate academic jargon and complex data into clear, concise language suitable for a broad audience, including stakeholders and internal teams.
- Stay up-to-date with the latest social media trends, memes, and formats, using them to increase the reach and impact of research-based content.
- Manage multiple platforms and create tailored content for each, ensuring that messaging aligns with both formal research and the audience’s preferences.

Social Community Management & Engagement:

- Manage and engage with our social media community on a daily basis (within office hours), responding to comments, questions, and interactions related to our research content.
- Use social media platforms to spark conversations, engage followers, and share research insights, making sure to use the appropriate tone and style for each platform (IG, LI, X etc.).
- Build a community around the research topics, encouraging discussions and follow-up interactions through both organic posts and targeted campaigns

SEO & Readability Optimisation:

- Optimise all content for search engines to increase visibility and drive organic traffic to research publications and academic content.
- Ensure all digital content (articles, blog posts, landing pages) is SEO-friendly, with a focus on attracting relevant audience traffic and increasing click-through rates.

Performance Analysis & Optimisation:

- Monitor and analyse content performance across social media platforms, using insights to refine content strategies and improve engagement with various audience.
- Provide regular reports on content performance, highlighting what’s working and identifying areas for improvement.

Why This Role is Great for You
- Impactful Work: Be the bridge between formal research and an audience that craves engaging, social-first content. Build a strong, interactive community of followers. You'll help make academic and research-driven insights accessible and relatable for Gen Z, who are increasingly shaping global conversations.
- Creative Freedom: You’ll have the opportunity to innovate in the way academic research is presented, ensuring it's both informative and captivating.
- Growth & Development: Work in an environment that fosters continuous learning and creative expression, with plenty of room to grow your skills in both content writing and digital content strategy.

Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- 5+ years of experience in content creation.
- Proficiency in English, with strong copy vetting and writing, editing, and communication skills to present complex data or findings to balance creative content with the accuracy of academic reporting.
- Experience developing social-first, engaging formats for platforms like Instagram, LinkedIn.
- Experience in responding to comments, engaging followers, and fostering positive online interactions.
- Knowledge of Gen Z’s social media behaviour, trends, and preferences, with the ability to craft content that resonates with this demographic.
- Experience with SEO, content optimisation, and understanding of analytics tools to measure content performance (e.g., Google Analytics, SEMrush, or social media insights).
- Familiarity with content management systems (CMS) and content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro).

Hiring Institution: NTU