Digital Marketing Director

5 days ago

Singapore GREEN SHOES PTE. LTD. Full time

Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
- Conduct market research and analysis to identify key customer segments, emerging trends, and competitor strategies to inform marketing strategies and tactics.
- Plan and execute online advertising campaigns, including search engine marketing (SEM), social media advertising, display advertising, and affiliate marketing, while optimizing performance and return on investment (ROI).
- Monitor and analyze key performance indicators (KPIs) and marketing metrics to track campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing initiatives.
- Collaborate with internal stakeholders, including the design and product teams, to ensure brand consistency and alignment across all marketing channels.
- Stay up to date with the latest digital marketing trends, technologies, and best practices, and proactively propose innovative ideas to enhance our digital marketing strategies.
- Manage relationships with external vendors and agencies, ensuring deliverables are met, and budgets are effectively allocated.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
- Proven work experience as a Digital Marketing Director or in a similar senior marketing role.
- Strong expertise in digital marketing strategies, channels, and technologies, with a deep understanding of online advertising platforms (e.g., Google Ads, Facebook Ads) and analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills in English, as well as the ability to create compelling content in both languages.
- Experience in the e-commerce industry, preferably in the footwear or fashion sector, is advantageous.
- A track record of successfully managing and executing digital marketing campaigns with measurable results.
- Analytical mindset with the ability to interpret data and metrics to drive actionable insights.
- Strong leadership and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and manage external relationships.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying and addressing marketing challenges.

Joining Green Shoes Pte. provides an exciting opportunity to shape and drive the digital marketing strategies of a newly established company in the sustainable footwear industry. If you are passionate about digital marketing, have a deep understanding of the Vietnamese market, and are ready to take on this pivotal role, we would love to hear from you.

To apply, please submit your resume, cover letter, and any relevant portfolio or case studies demonstrating your past successes in digital marketing.

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