Marketing Executive

**Job Description
**Advocacy and Communications**
- Develop Social Media content that promotes the ICDL Programme.
- Create, collect, and update testimonials and case studies of ICDL implementation in Asia
- Participate in activities that positively influence decisions favorable to the ICDL Programme.
- Participate in events that can positively influence the uptake of ICDL Programme - conferences, expos, media briefs, graduation ceremonies, orientation days, government-related activities and any other activity as part of stakeholder groups to promote ICDL.
- Coordinate all marketing related communications with stakeholders in the region and communicate with ICDL Global and Regional marketing peers.

**Events**
- Work with the Market Development Teams to determine event budgets and manage expenses to that budget.
- Coordinate all logistics and communications (where applicable) relating to all events.
- Create and maintain a calendar of events that clearly shows event details (date, venue, duration), budgets, ICDL staff required to attend etc.
- The events are categorized as follows:

- ICDL Asia organized events in different territories such as Digital Challenge Competition, Digital Literacy Day, annual ATC Forums, Train-The-Trainer Workshops, webinars on new modules, etc.
- ATC Events - These are events originating from Accredited Test Centers (ATCs) where ICDL Asia has been invited to participate. They include webinars, launch ceremonies, signing ceremonies, etc.
- Industry or sector specific events/conferences where ICDL Asia is required to participate/sponsor and other like events across Asian territories.

**Promotional Materials**
- Coordinate with suppliers, the production of various promotional materials for ICDL Asia.
- Copy edit, proof-read, and revise marketing materials before final printing.
- Track and maintain an inventory of promotional materials.
- Manage the distribution of promotional materials, including localisation of globally approved sales and marketing material and promote their use by stakeholders.
- Promotional Materials categorized as follows:

- Brochures, Posters, Roll-up banners, Mail Shots/Fliers etc.
- Branded Wear i.e., t-shirts, polo shirts etc.
- Sales Tool Kits.
- Branded Stationery (notepads, pens, folders, envelopes, calendars etc).

**Digital Marketing**
- Identify suitable content in line with ICDL guidelines for the various digital marketing platforms used by ICDL Asia, including but not limited to Facebook, LinkedIn, etc.
- Ensure content is current, relevant, engaging, brand compliant, and cuts across all territories under ICDL Asia.
- Managing the online brand and product campaigns to raise brand awareness; Coordinate all marketing and branding campaigns running on the different platforms.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Track and report on analytics on the effectiveness of the various platforms; Identify trends and insights and optimize spend and performance based on the insights.
- Digital Media Platforms include:

- Social Media - maintain an active social media presence.
- ICDL Asia Website - maintaining the company website including coordinating with Global Marketing Team on any redevelopment work when required
- Newsletter/blogs.

**Research and Market Intelligence**
- As directed, conduct research or provide market intelligence for new modules, pricing changes, new customer segments, new markets etc.

This description indicates the general nature and level of work performed by the Marketing Executive. The actual duties and responsibilities may vary as defined from time to time.

**Requirements**:

- Minimum diploma in business, communication, or relevant disciplines
- Minimum 5 years of working experience in marketing and communications, preferably in the education sector
- Excellent project management skills
- Excellent communication skills and writing skills in English.
- Possess basic graphic design skills and web editing skills