Social Media Marketing Executive
1 week ago
**Job Title: Social Media Marketing Executive**
**Reports To**:Administration Manager
**Job Summary**:
**Key Responsibilities**:
- Develop, implement, and manage social media strategies to align with business goals
- Create, curate, and schedule engaging content across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, Xiaohongshu etc.
- Monitor and respond to comments, messages, and reviews in a timely and professional manner
- Analyze social media insights to guide content strategy and improve engagement
- Collaborate with graphic designers, content writers, and marketing teams to ensure brand consistency
- Plan and execute paid social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, Chinese social media such as Xiaohongshu etc.)
- Track performance metrics (reach, engagement, conversion, etc.) and generate regular reports
- Stay updated with the latest social media trends, tools, algorithms, and best practices
- Engage with influencers and online communities to amplify brand visibility
- Support product launches, events, and promotions through social media campaigns
**Qualifications and Skills**:
- Diploma or equivalent qualification in Marketing, Communications, Media, or related field
- 1-3 years of experience in social media management or digital marketing
- Proficiency in using social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Canva, Buffer, etc.)
- Good understanding of social media KPIs, SEO basics, and analytics tools (Google Analytics, Facebook Insights, etc.)
- Strong creative and writing skills
- Ability to multitask, meet deadlines, and work in a fast-paced environment
- Excellent communication and interpersonal skills
**Preferred Skills (Optional)**:
- Experience with video content creation or reels
- Basic graphic design or photo/video editing skills
- Familiarity with content management systems (WordPress, etc.)
- Knowledge of influencer marketing or community management
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