Marketing Executive/lead

2 days ago

Singapore ELGO AI PTE. LTD. Full time

**Company Summary**:
As a Marketing Executive / Marketing Lead at ELGO, you will play a crucial role in our overall marketing efforts. This position offers a unique opportunity to dive into the fast-paced world of AI technology and startup B2B marketing. You will work directly with the CEO and contribute to developing and executing marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and monitoring of key KPIs across marketing channels. You will also work closely with the sales team in designing new campaigns and rollout strategies. You will be the only person working on marketing and is expected to drive many of the marketing activities.

**Roles & Responsibilities**:

- Lead the development and implementation of ELGO’s overall digital marketing strategies.
- Optimize company website SEO and enhance existing content marketing campaigns.
- Maintain and update company website using webflow.
- Help manage social media accounts, ensuring consistent and brand-aligned communication.
- Support the organization of virtual and in-person events, webinars, and workshops.
- Analyse marketing data to understand the effectiveness of campaigns and strategies.
- Explore, implement and evaluate new marketing campaigns and channels.
- Establish a robust system or process to track and monitor various metrics across channels and customer segments.

**Requirements**:
Core Requirements
- Minimum bachelor degree in Marketing, Communications, Business Administration, or a related field.
- At least 2 years working experience in Digital Marketing, preferably in a B2B SaaS startup or tech consultancy firm.
- Strong experience and knowledge in SEO and optimization tactics.
- Good working knowledge of digital marketing tools and platforms, such as Google Analytics, SEO tools, design software etc.
- Able to design, implement and evaluate experiments to test different marketing strategies and campaigns.

Key Traits
- Creative thinking and problem-solving skills.
- Highly organized with attention to detail.
- Willing to proactively voice opinions and thoughts on the business.
- Self-driven and proactive learner.

Optional Requirements
- Good technical writing capabilities with knowledge on topics such as Data Strategy, Data Governance, Generative AI and AI Implementations.
- Past experience organizing and conducting online webinars and workshops.
- Good design skills (e.g. graphic design, photo editing, video editing etc.).

**What We Offer**:

- An exciting opportunity to work at the intersection of AI, digital marketing and fast-paced startup.
- A collaborative, inclusive, and innovative work environment.
- Hands-on experience in a fast-growing early-stage tech startup.
- Exposure to industry-leading AI technologies and ethical AI practices.
- Guidance and empowerment to experiment, learn and grow professionally.
- Exposure to the tech startup ecosystem in Singapore and beyond.
- Flexible working arrangements.

**The Interview Process**:

- There will be a total of 3 rounds of interview:

- 1st round: 30 minutes of general Q&A with the CEO
- 2nd round: 60 minutes technical session, where you will be given a real problem and is required to formulate strategies and campaigns within 30 minutes. Q&A for the remaining time.
- 3rd round: 15 minutes for work arrangements and compensation package discussions.

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