Senior Marketing Manager

2 days ago

Singapore ZACD GROUP LTD. Full time

**About ZACD Group**

Established in 2005, ZACD Group Limited is an integrated asset manager listed in Hong Kong (HKEX: 8313) and headquartered in Singapore, offering integrated solutions across the real estate value chain in the Asia Pacific region.

Our subsidiary, ZACD Capital, holds a Capital Market Services (CMS) license issued by the Monetary Authority of Singapore (MAS) for conducting fund management activities in Singapore.

Driven by a dedicated management team with in-depth knowledge and vast experience in the finance and real estate industry, ZACD is known for our pioneering spirit and acute business strategies.

We are adept at identifying and seizing market opportunities before others to capture first-mover advantage ahead of economic cycles. Since ZACD’s establishment, we have accomplished a proven track record of having structured and managed numerous real estate investments.

Through our investment management services, ZACD has achieved outstanding and consistent investment returns for our clients, building trusted partnerships throughout the years.

**Duties & Responsibilities**
- Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
- Deploy successful marketing campaigns from ideation to execution
- Experiment on various channels for content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website that attracts and converts our target groups
- Provide support to the business unit/ department within the Group on all marketing communications related matters
- Establish, maintain strategic, mutually-beneficial partnerships, scour for new/ engage current channel partners to co-organise events, sieve out cross-marketing opportunities, etc
- As the Group’s brand custodian, to build, strengthen brand awareness through internal and external communications via public relations, media engagements, website updates, etc
- Work closely in tandem with the Marketing team to achieve the department’s key performance indicators, in fulfilment of the Group’s marketing objectives and goals
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

**Requirements**:

- Bachelor Degree in Business Administration, Mass Communications or in Marketing preferred.
- At least 4 years’ relevant experience in Marketing and/ Communications.
- A strong independent worker, possess initiatives and a positive get-do attitude.
- Together with a strong command of the English language, a natural flair for writing communication materials is a must-have.
- Knowledge in design tools

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