Advertising & Insights Intern

2 days ago

Singapore Castlery Full time

Company

Castlery

Designation

Advertising & Insights Intern

Date Listed

09 Oct 2024

Job Type

Entry Level / Junior Executive
- Intern/TS

Job Period

Immediate Start, For At Least 4 Months

Profession

Marketing / Public Relations

Industry

Retail / eCommerce

Location Name

Upper Paya Lebar Road, Tai Seng MRT Station (CC11), Singapore

Address

33 Upper Paya Lebar Rd, Singapore 534803

Map

Allowance / Remuneration

$1,000 - 1,200 monthly

Company Profile

Founded in Singapore in 2013, Castlery is a digital-first furniture lifestyle brand delivering to 54 metropolitan areas across the United States, Australia and Singapore. Our mission is to create quality and beautiful furniture pieces and empower every customer to create an inspiring space. A space in which they can thrive and be their best self.

With our international markets now contributing close to 80% of our group revenues, we are entering a phase of hypergrowth as we seek to firmly establish Castlery as the customers' furniture lifestyle brand of choice. We are looking for creative and ambitious talents to join our team on this journey.

As a digital-first tech start-up, we are driven by curiosity and move on insightful data to steer our decisions. We lead with a growth mindset and the belief that the combination of each individual's passions and skills carry the company upward and forward. At Castlery, it's where all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go.

If making an impact gives you a reason to roll out of bed in the mornings, come join us

**Job Description**:
In this role, you will play a pivotal role in bridging the gap between analytics and creativity. Working closely with the Performance Marketing, Content, and Creative teams, you will gain hands-on experience in driving the end-to-end process of developing data-driven digital ads across the three markets we are in (SG, US, AU).

**Responsibilities**:

- Assist in creating ads (simple copywriting, graphic design, and storyboarding) for key paid digital channels (Facebook, Instagram, YouTube, Google Ads, etc)
- Project management for the creation and set-up of new ads
- Assist in creating customisable landing pages on our content management platform, Storyblok
- Support with periodic data extraction, reporting, and analysis to measure ad effectiveness and uncover creative insights for future ads
- Assist in integrating creative insights into our monthly ad strategy
- Support in periodic creative optimisations
- Assist in monitoring new consumer journey initiatives and creative tests
- Identify new creative opportunities from trends and competitors

**Requirements**:

- Creative portfolio showcasing your copywriting, graphic design, and/or storyboarding
- Passion for digital marketing, data analysis, and content creation
- Proficiency in Microsoft Excel and Photoshop/Canva is a plus
- A creative, curious, and analytical mind
- A resourceful team player with a positive working attitude
- Strong organisational and time management skills
- Excellent written and verbal communication skills

Application Instructions

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