Marketing Director
7 days ago
**About the Role**:
This role is **highly specialized for professionals with direct China market experience**and requires **frequent travel to China**.
**Key Responsibilities**:
- **China Market Expansion Strategy**
Develop and execute **comprehensive market-entry strategies**tailored specifically for **Mainland China**, leveraging deep knowledge of local regulations, platforms (WeChat, Douyin, Xiaohongshu, Weibo), and consumer trends.
Lead **brand localization efforts**, including messaging adaptation, **guanxi-based partnership negotiations**, and KOL/influencer collaborations.
- **Data-Driven Marketing Leadership**
Oversee **performance marketing, CRM, and analytics**for China, optimizing campaigns across **Baidu, Alibaba, Tencent (BAT) ecosystems**.
Drive **social commerce (KOL marketing)**and omnichannel strategies in China’s fast-changing digital landscape.
- **Team & Budget Management**
Build and lead a **China-focused, Mandarin-dominant marketing team**.
**Qualifications & Skills**:
- **Native Mandarin fluency**with **professional English proficiency.**:
- **10+ years in senior marketing roles**, with **at least 5+ years focused exclusively on Mainland China market expansion**.
- **Proven success in**:
Managing **high-budget performance marketing campaigns (Douyin SEO, WeChat Mini Programs, Baidu SEM)**.
Leading **cross-cultural negotiations with Chinese partners (government, distributors, platforms)**.
Existing **China-based networks (suppliers, KOLs, media, e-commerce platforms)**.
Experience working in **Chinese corporations or joint ventures**.
**Willingness to travel frequently to China (post-pandemic flexibility required).
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