Digital Marketing Executive

2 weeks ago

Singapore The Economist Group LTD Full time

Introduction:
**Overview**:
The Digital Marketing Executive, focusing on the APAC region, will play a crucial role in executing our digital marketing strategies across key markets including Singapore, Hong Kong, Mainland China, Japan, and Australia. This position is responsible for implementing region-specific digital marketing initiatives to enhance brand presence and drive market-specific campaigns.

**Objective/Purpose of the Role**:
Accountabilities:
**Responsibilities of the Role**:

- ** Targeted Regional Campaign Execution**:

- Implement and manage digital marketing campaigns specifically designed for key APAC markets, using tools like Baidu Analytics, Naver, Tencent Cloud
- Adapt global campaigns to regional preferences, leveraging local platforms and trends.
- ** In-Depth Market Analysis and Strategy Development**:

- Conduct detailed market analysis to understand the unique digital landscape of each APAC country.
- Develop market-specific strategies utilising the appropriate regional platforms such as WeChat, KakaoTalk etc.
- ** Content Localization and Management**:

- Oversee the localization of global marketing content, ensuring it is culturally and linguistically appropriate for each market.
- Manage a content calendar tailored to regional events, holidays, and cultural nuances.
- ** Performance Monitoring with Local Insights**:

- Utilise Google Analytocs to monitor campaign performance.
- Analyse data to gain insights into local user behaviour and preferences, adjusting strategies accordingly.
- ** Collaboration with Local Partners and Teams**:

- Work closely with local agencies or partners to enhance marketing efforts and ensure authenticity in communication.
- Foster strong relationships with local teams to ensure alignment with regional marketing goals.
- ** Social Media and Digital Channel Optimization**:

- Manage and optimise regional social media accounts, using platforms popular in the APAC region like Sina Weibo and WeChat.
- Stay updated with the latest digital trends in APAC to effectively engage with local audiences.

Experience, skills and professional attributes:
**Experience Required for the Role**:

- Relevant Digital Marketing Experience: At least 2-3 years of experience in digital marketing, specifically in a B2B environment, working with audiences in Japan or mainland China.
- Proven Track Record: Demonstrable success in executing digital campaigns that have led to measurable business growth, particularly in markets like mainland China and Japan.
- Regional Market Knowledge: Deep understanding of the digital landscape, customer behaviour, and marketing regulations in key APAC markets.
- Technical Tool Proficiency: Hands-on experience with B2B digital marketing tools widely used in APAC, such as Tencent Cloud and WeChat.
- Project Management: Experience in managing multiple digital marketing projects simultaneously, coordinating with various teams and stakeholders.

**Skills Required for the Role**:

- Analytical Abilities: Strong analytical skills to interpret campaign data and derive insights for strategy refinement.
- Cultural Sensitivity: Ability to navigate and respect diverse cultural nuances within the APAC markets in digital marketing practices.
- Communication and Language Skills: Excellent communication skills, both written and verbal. Proficiency in English and at least one APAC regional language (Mandarin, Japanese, etc.) is essential.
- Collaborative Approach: Strong collaboration skills to work effectively with both local and global teams.

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