Marketing Content Writer

**The Role**

**You will be responsible for**:

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Managing relationships with external marketing agencies.
- Ensuring consistency of brand voice, style and tone across all content.
- Driving performance marketing via Display Ads, Facebook Ads, Google Ads and SEO / SEM.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
- Developing and managing the editorial calendar.

**Ideal Profile**

**Skills Required**:

- You have at least 1 year experience ideally in Content Management, Digital Marketing or Marketing Communications within Media & Entertainment industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- Experience within Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis and Performance marketing would be a strong advantage.
- You have good knowledge of Other.
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
- You enjoy finding creative solutions to problems

**What's on Offer?**
- Work alongside & learn from best in class talent
- Flexible working options
- Opportunity within a company with a solid track record of performance

**About us**

At Butler Interior, we are proud yet humbled to be given the chance to work with every homeowner to ensure that we are able to bring out the perfect vision of a perfect home as the homeowner imagined.

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