Trade Marketing Manager

4 hours ago

Singapore REMY COINTREAU INTERNATIONAL PTE. LTD. Full time

**Responsibilities**:
Planning, implementation and localization of programming
- Co-ordinate and develop national annual marketing and promotion plans for all brands, with the objective of building brand equity and drive measurable ROI
- Develop and implement innovative, best in class promotional activities in On/Off-trade/ omni-channel, working in close coordination with the Sales team.
- Application of account segmentation principles inclusive of, managing trade allocations for respective brands
- Achieve high standards of brand visibility, visual merchandising, and activation in all target channels
- Plan and collaborate with the regional marketing team & brand ambassador in implementing global marketing initiatives, brand education and trade engagement programmes.
- Develop, procure and manage point of sales materials.

Measurement and evaluation of programs
- Analyze trade marketing investments, measure program effectiveness in collaboration with sales teams to ensure understanding and support of value
- Ensure fiscal responsibility and drive efficiencies in promotional & marketing investments
- Prepare analysis reports on best practice, competitor intelligence and local market conditions
- Co-ordinate and follow-up on outlet segmentation (On/Off-trade) mapping and distribution levels, with the aim of identifying opportunities for future action / potential investment.

Foster collaboration through enhanced communication
- Face of the brands/portfolios
- Ensure that annual marketing calendar alignment with sales team is translated into customer specific activities that enhance brand equity in accounts.
- Direct link between regional marketing and sales teams, ensuring high level of collaboration & execution within channels, across brands
- Effectively communicate brand programs and strategies in an inspiring way to ensure executional excellence across channels

KPIS
- Develop effective & measurable annual brand marketing plans and manage fiscal responsibilities in market executions, ensuring alignment across the sales and marketing organization on field sales needs
- Develop & evaluate omni-channel marketing strategy/ promotional plans, and balancing investment between commercial goals & brand equity for maximum returns
- Manage all marketing platforms executed at trade/retail level to drive visibility, volume across accounts, ensuring flawless execution
- Monitor, analyze and evaluate market trends, initiatives, customer insights, and competitor activities. Drive category and Brand strategy through identifying growth opportunities across all channels and recommend subsequent improvement plans from prior initiatives
- Develop and elevate Trade Marketing executive expertise and scope

**Qualifications**:

- 5 years of experience in the Wines & Spirits industry or other FMCG category
- Prior experience in developing and implementing brand planning in the SG market and proven social/digital skillset
- Strong communication and time-management skills

If you have the qualities below and are excited by the description above, you are the talent we are looking for

  • Trade Marketing Manager

    7 days ago

    Singapore PERNOD RICARD SINGAPORE PTE LTD Full time

    JOB SUMMARY The Trade Marketing Manager leads the development of robust, insight‐led Channel Strategies across On Trade and Off Trade environments. This role serves as the key conduit between brand ambition and commercial reality, translating brand strategies into winning trade executions that unlock volume and value growth in priority channels. He / She...

  • Trade Marketing Manager

    17 hours ago

    Singapore PERNOD RICARD SINGAPORE PTE LTD Full time

    JOB SUMMARY The Trade Marketing Manager leads the development of robust, insight-led Channel Strategies across On Trade and Off Trade environments. This role serves as the key conduit between brand ambition and commercial reality, translating brand strategies into winning trade executions that unlock volume and value growth in priority channels. He / She...

  • Trade Marketing Manager

    5 days ago

    Singapore Argyll Scott Full time

    This is a market-leading FMCG organization with a strong purpose-driven mission — to improve everyday lives through innovation, science, and tailored care. With a reputation for premium products and consumer trust, the company combines global scale with a culture that values collaboration, expertise, and passion. It continues to shape the future of its...

  • Trade Marketing Manager

    1 week ago

    Singapore RGF Full time

    **Location**: Singapore **Salary**: Open **Industry**: Consumer Goods & Retail **Sub-industry**: FMCG **Function**: Marketing **Job Description**: **Our Client**: Our client is the leading MNC food company which specializes in manufacturing a wide range of cooking Ingredients. They are actively seeking for a Trade Marketing Manager to join their team in...

  • Sales / operations / trading associate

    17 hours ago

    Singapore ASKO TRADE PTE. LTD. Full time

    We are a commodity trading company looking for a suitable candidate who can handle the end to end cycle of trading.Responsibility Establish and maintain solid customer relationships with new and existing counterparties, including regular visits (overseas) and daily communication Proactively source for business development opportunities in China and other...

  • Manager, Trade Marketing

    3 days ago

    Singapore Hong Kong Tourism Board Full time

    **Manager, Trade Marketing**: **Location**: Singapore **WHO ARE WE?** At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalise and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve...

  • Trade Marketing Manager

    3 days ago

    Singapore LIM SIANG HUAT PTE LTD Full time

    **Responsibilities** - Manage trade marketing, sales, branding,advertising and promotional activities. - Plan and execute marketing plans to achieve sustainable and profitable growth for the allocated brands, channels & customers. - Collaborate with Key Account to develop annual trade marketing plans for respective key accounts. - Work with partners on...

  • Trade Marketing Manager

    2 weeks ago

    Singapore 99.co Full time

    **About us** 99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in **The role** We want to change the way people view property search and for that, we are looking for a passionate Trade Engagement Manager to join our dynamic Brand &...

  • Sales Manger

    1 week ago

    Singapore GOODEAL MARKETING PTE LTD Full time

    **Job Highlights**: - Join a High-Performing team - Career Progression - Great environment for Personal Growth - Work life Balance working culture - Basic + Commission + Company Van/Transport Allowance + Bonus **JOB SUMMARY** - To grow new businesses. - Manage relationship with clients, support their needs and ensure requirements are met. - Increase...

  • Salesperson

    1 week ago

    Singapore Marketing Manager Full time

    Responsibilities This is a full‐time, on‐site Salesperson role located in Singapore. The Salesperson will be responsible for identifying new business opportunities, building and maintaining client relationships, conducting product presentations, and achieving sales targets. You will collaborate with team members to develop sales strategies and...