Senior Manager, Content Marketing

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

**JOB SUMMARY
The Senior Manager, Content Marketing and Merchandising, Asia Pacific (APAC) will lead the data driven creative strategy for paid media and support the optimization and scaling digital merchandising operations in APAC, This individual will establish himself/herself as the lead in creative best practice for paid media platforms, and ensure learnings are deployed and employed across campaigns and always on initiatives from continent teams.

Working in collaboration with teams in HQ teams, continent Media, Brand, Loyalty, F&B, Partnerships and others, this individual will deliver best in class paid media creative achieving business goals across key pillars. They will need to have a holistic view of the end-to-end customer experience, align the right creative messaging for campaigns in different platforms. This person will champion a data driven mindset and be the catalyst for change in how we produce creatives in paid media, and push creative A/B testing to further enhance insights on our Marriott consumers.

This individual will also responsible for supporting digital merchandising operations in APAC, optimizing current processes with scale and automation as top of mind. He/She will optimize current Adobe Analytics dashboards to highlight key metrics in each area, and draw actionable insights to support BAU offers messaging in APAC areas. They will work closely with area and field marketing teams to ensure merchandising calendar is up to date and has high relevance, including seasonal and festive content.

**CANDIDATE PROFILE**

**Experience**
Minimum 8+ years of relevant work experience as a digital marketing professional for multinational corporations, B2C brands, tech and/or digital agencies.

**Requirements on the Job **(preferred but not required upon entry)
- Deep knowledge of measurement, tracking methods, and analysis, measuring success of content, engagement, media, social, web, digital
- Data driven mindset - ability to identify business challenges, actionable insights and measurable growth opportunities
- Optimization and Automation - ability to think scale and efficiency on projects and initiatives
- Experience managing and directing strategic partners/ agencies/ vendors. Demonstrated relationship marketing skills a must.
- Five or more years of managerial experience, supervising, and mentoring staff.
- Proven ability to lead and work with cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
- Fluency in another language a plus (Japanese, Korean, Thai, etc.)
- Great communication and organizational skills.
- Strong presentation skills.
- Proficiency in: JIRA, Tableau, Adobe Analytics, Adobe Experience Cloud (preferred but not a must)

**CORE WORK ACTIVITIES**

**Managing Work, Projects, and Policies**

**Content and Creative Optimization**
- Lead overall creative strategy and messaging for paid media, achieving campaign and business objectives
- Lead brainstorming sessions with teams/agencies to develop creative ideas, suggest new innovative ways of delivering digital content and considering latest technology/trends
- Work closely with agency and platform partners (Meta/Tiktok/Youtube,etc.) on insights on trends, performance metrics and best practices and identify test and learn opportunities
- Work across different teams (areas, brand, F&B, loyalty, etc.) on campaign content creation, ensure to employ best practices on regional toolkits and support campaign creative insights
- Experience in deriving creative insights from data and recommend actionable creative optimization based on learnings (i.e CreativeX)
- Ownership of implementation of creative KPI’s and test and learns, integrated into all campaign reporting
- Lead change efforts to enable greater accountability of campaign creative performance.

**Digital Merchandising**
- Support BAU/ongoing merchandising requests with external agency/area teams, and internal triage in JIRA
- Understand and operate within multiple CMS/DAM platforms to execute/ and optimize digital merchandising operations across multiple channels
- Own management and comms of centralized merchandising calendar, working with agency/area teams to keep it updated
- Support area teams to create/modify content on their merchandising calendars, highlight in seasonal/festive content in each market (relevant offers, n