Executive, Marketing

5 days ago

Central Singapore Lendlease Full time

Lendlease is one of the world’s leading property and infrastructure groups. Our vision is to create the best places not just for our clients and communities, but especially for our employees.
Delivering iconic and award-winning projects, we are setting standards in innovative and industry-leading project management, construction and design services locally and globally.Lendlease Singapore is currently searching for an experienced Marketing Executive (Loyalty) to be based in our HQ in Paya Lebar.Your responsibilities will include, but are not limited to;-
- Collaborate with internal and external stakeholders to provide input and ensure program and projects address key business needs and goals
- Work with cross functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touch points
- Support in the management and growth of loyalty program, delivering business and customer value and resonate with target customer segments for various assets
- Develop loyalty and partnership marketing and communication plans that aligns with our portfolio of assets, customer segments and deliver on business goals
- Vendor, project and campaign management for all loyalty initiatives and implementation
- Utilize market research, data and customer insights to identify opportunities for customer engagement, segmentation, and personalized experiences
- Design and execute customer engagement plans to drive incremental value, engagement and acquisition
- Establish key partnerships to broaden, strengthen and strategically positions the loyalty program
- Liaise and negotiate with all required platform or technology partners
- Manage all vendor agreements with vendors, technology partners
- Internal presentation to stakeholders on project milestones and work in progress updates
- Liaise with internal teams such as ICT team for security review arrangements, timeline and ensure successful update or launch of products
- Conduct UAT and other required tests with vendors for new program releases
- Conduct necessary training for product users internally e.g concierge managers, marketing teams etc
- Budget Management & Forecasting
To be a success in this role it is desirable, but not essential to have;-
- Good understanding of the retail and loyalty environment
- Strong understanding and experience in customer segmentation and journey mapping, data insights and analytics
- Ability to demonstrate how loyalty programs and marketing work synergistically
- Working and aligning with various multi-disciplinary teams towards common business goals
- Strong project and time management skills, with demonstrated ability to work with multiple stakeholders and teams to execute and implement projects promptly with accountability and success
- Proven ability to think critically and drive results
- Possess strong communication and organization skills
- Familiarity with financial principles
Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success.

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