Brand Marketing Manager

1 day ago

Singapore HONG XIN DA PTE. LTD. Full time

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

**Key Responsibilities**:
**Brand Management**:

- Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
- Ensure consistent brand messaging and alignment with the company’s mission and values across all sales channels and distribution platforms.
- Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.
- Conduct regular competitor analysis and market research to track industry trends and consumer preferences.Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

**Marketing Strategy and Campaign Management**:

- Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
- Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
- Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
- Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

**Sales Channel Support and Optimization**:

- Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
- Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
- Analyze sales performance data across channels, offering actionable insights for continuous improvement.Identify and explore new sales channels and distribution opportunities to increase market share.

**Content Creation and Management**:

- Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
- Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

**Digital Marketing**
- Oversee the company’s digital presence, ensuring alignment with sales objectives across various platforms.
- Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

**Requirements**:

- Proven experience in brand management and digital marketing, preferably within the FMCG industry.
- Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
- Project management skills, with the ability to handle multiple campaigns across different sales channels.
- Creative thinking, problem-solving skills, and exceptional attention to detail.
- Proficiency in graphic design tools is a plus.

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