Junior Marketing Executive

2 days ago

Singapore ARDEN TEAL FASHION GROUP PTE. LTD. Full time

Arden Teal Fashion Group is a home-grown business that has launched 2 fashion brands under its care - Arden Teal and Dear Bliss.

Arden Teal offers high-quality, weII-designed men’s leather shoes, bags and accessories while Dear Bliss completes our offering by providing supremely comfortable and gorgeously designed shoes for women through our online platform and physical showroom spaces.

We are looking for a creative and driven individual to join our expanding team as a **Junior Marketing Executive.**This role is integral to amplifying our brands' presence, driving customer engagement and ensuring seamless execution of marketing and events.

Key Responsibilities:
**Social Media Marketing**
- Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, Telegram).
- Create high-quality and engaging content, including photos, videos, graphics, and written posts.
- Must be proficient in TikTok/willing to build your TikTok expertise, be comfortable on camera, and skilled in using design tools (Canvas or Adobe Suite) for content creation.
- Develop and maintain a content calendar to ensure consistent and strategic posting.
- Monitor social media trends and analytics to optimise engagement and performance.
- Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
- Analyse social media performance metrics and provide insights for optimisation.

**Event Planning and Execution**
- Plan, coordinate, and execute pop-up sale events.
- Assist with logistics, vendor management, and on-site event coordination.
- Organise and coordinate manpower resource allocation for pre, during and post-event responsibilities.
- Develop marketing collateral and communication materials for events.
- Contribute creative ideas to enhance the overall event experience.

**KOL and Brand Collaborations**
- Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
- Plan and execute collaborations to boost brand awareness, engagement and recall.
- Plan, coordinate and manage partnerships, and co-branded campaigns.

**Online Marketplaces Backend Support**
- Manage and update product listings, descriptions, and images on marketplace platforms (Shopee, Lazada, Zalora, TikTok).
- Set up promotional campaigns, discounts, and vouchers for these platforms.

Working Hours:

- Mon - Fri: 9am - 6pm

Qualifications:

- Bachelor’s degree / Dip in Marketing, Event Management, Communications, or a related field.
- Experience in a similar field will be a plus point

**Requirements**:

- Strong creative and analytical skills.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
- Excellent project management and organisational abilities.
- Strong interpersonal and communication skills for managing external relationships.
- Highly diligent, conscientious, punctual and meticulous
- Demonstrates ability to learn fast, handle multiple tasks and meet deadlines
- A professional disposition and positive attitude
- Proactive, highly adaptable and technology savvy
- Good team player and able to work in a fast-paced and dynamic working environment
- Driven to be a problem solver and independent thinker.
- A customer-centred mindset - motivated to solve problems for customers and the team.

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