Marketing Web Developer

6 days ago

Singapore Synacor Full time

**About Synacor**

Synacor is a cloud-based software and services company. Its global presence has delivered innovative technology solutions for leading media brands, governments, institutions and enterprises.

Synacor creates innovative access and communications that provides the best user experience in the most secure way possible. Zimbra is a Synacor product that does just that.

Zimbra is a secure inter-operable collaboration platform that seeks to connect the dots in an enterprise. It serves the evolving needs of a hybrid workforce to - Connect People. Connect Systems. Connect Tools.

We’re seeking a technical and creative marketing resource to support Zimbra’s digital marketing activities. This role is responsible for both inbound and outbound marketing campaign processes through two key areas - Web Development and Digital Marketing.

**Specific Responsibilities**

WEB DEVELOPMENT
- Develop and maintain the front-end of websites and system portals
- Provide creative and interactive component to complement existing digital platforms and improve web user experience.
- Collaborate with stakeholders to solve issues/bugs relating to the website, content management tool, web analytics, CRM and other marketing automation tools.
- Create, maintain, and optimize all lead and data management processes and automated nurture campaigns.
- Knowledge in marketing automation tools integration (HubSpot/Salesforce)
- Knowledge in responsive design and development

DIGITAL MARKETING
- Track metric reports and measure effectiveness of marketing efforts
- Analyze traffic, marketing and conversion data to identify successful trends and business impact.
- Develop insights to make recommendations on areas for optimization in lead generation
- Work closely with internal stakeholders to plan and manage communications needs.
- Develop and create engaging content

**Requirements**:

- Bachelor's Degree (or equivalent), preferably in Marketing, Business Management, Computer Science or a related field.
- 2 years managing technology platform operations with 1 year of marketing campagin background
- Understanding of the following technologies: WordPress, HTML, CSS, PHP, Linux, MySQL
- Basic image-editing capabilities (InDesign, Photoshop), Usability and User Experience for the web (NEW)
- 2 years of webpage building experience
- Good technical aptitude and business sense.
- Coordinate and work across functional teams - internally and externally, in-person and virtually
- Ability to work well under pressure and thrive in a fast-paced environments

**Desired Competencies/Skills**:

- Collaborative working style, outcome focused, and data driven
- Strong conceptual, problem solving and analytical skills
- Be self-motivated and able to work with mínimal supervision independently
- Positivity, resilience, drive and resourceful
- Basic understanding of Google Analytics and SEO principles
- Tools and techniques for measuring and improving page load speed

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