Web Adminstrator

**Web Operations & SEO Specialist Responsibilities**
- **Website Monitoring & Maintenance**: Ensure the smooth operation of web servers, hardware, and software. Regularly monitor website functionality and performance across all browsers to guarantee optimal user experience.
- **Content & User Engagement**: Manage and revise website content. Design product catalogs and marketing materials. Respond to user comments and inquiries to enhance engagement and satisfaction.
- **Web Operations Management**: Oversee all aspects of the company’s web operations, including server performance, content management, and user experience optimization.
- **Search Engine Optimization (SEO)**:
Enhance website visibility through organic search.
Monitor Google's perception of the site and stay updated on SEO best practices.
Track keyword usage leading users to the site.
Identify and resolve crawl errors, meta tag issues, and sitemap problems.
Maintain and update the robots.txt file.
Monitor and analyze site backlinks.
Receive alerts for potential malware infections.
Ensure full compliance with Google’s SEO guidelines.
- **Competitive Analysis**:
Research competitor websites based on targeted keywords.
Gather data on domain age, authority, and rankings in search engine results pages (SERPs).
Identify competitors’ social media presence for strategic insights.