Marketing Executive

2 weeks ago

Singapore ZENO EXHIBITION PTE. LTD. Full time

**Job Summary**:
As a Marketing Executive, you will be responsible for developing and implementing marketing strategies that promote the Zeno Exhibition to a global audience. You will work closely with our sales, public relations, and teams to create compelling marketing materials, manage our social media presence, and drive attendee registrations. Your creativity and data-driven approach will be crucial in shaping the public's perception of Zeno and ensuring the success of our event.

**Roles and Responsibilities**:

- Develop and execute a comprehensive marketing plan to increase brand awareness and exhibition attendance.
- Manage and update the exhibition's website and social media profiles, ensuring engaging and current content.
- Design and produce promotional materials
- Coordinate with PR and media agencies to secure media coverage and manage press relations.
- Analyze market trends and visitor data to adjust marketing strategies and campaigns.
- Organize promotional events and press conferences leading up to the exhibition.
- Monitor the effectiveness of marketing campaigns and produce reports on performance metrics.
- Manage the marketing budget and ensure cost-effective spending.
- Work with the design and sales team to design and conceptualise presentation deck templates to be in line with company marketing strategies

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in marketing or a related role, preferably in the events/exhibition industry.
- Excellent communication and organizational skills.
- Creative thinker with the ability to work in a fast-paced environment.
- Proven experience in graphic design and layout, with a strong creative eye

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