Field Marketing Specialist

**Company Description**
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

What you get to do in this role**:

- Manage and execute targeted marketing plans to include online and offline lead generation programs and field campaigns that support pipeline acceleration and new customer acquisition
- Work cross-functionally with regional sales teams including Account Executives, Account Development Reps, Solution Sales Reps, and Solution Consultants to deliver best-in-class demand generation campaigns and activities
- Provide end-to-end logístical campaign support including contract negotiation, vendor management, campaign creation, lead-flow management, internal/external communications, etc.
- Engage with Account Development Reps to track lead follow-up, qualification, and conversion
- Monitor, analyze, and report on marketing campaign effectiveness and ROI
- Partner with the sales team and customer advocacy to grow the database of public customer references for the territory
- Evaluate marketing opportunities with third-party vendors, partners, and agencies to support the overall GTM plan
- Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies
- Manage a marketing budget and track spend

**Qualifications**
To be successful in this role you have**:

- Overall experience of 2 to 4 years
- Highly efficient, with a strong attention to detail and proven ability to multi-task and meet tight deadlines
- Strong interpersonal skills and ability to communicate effectively
- Solid understanding of campaign operations and execution
- Experience with Marketo a plus
- Experience working closely with a direct sales team and channel partners
- Experience with vendor management and contract negotiations
- Proficient in Microsoft Office: PowerPoint, Excel, Word

JV20
**Additional Information**
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

**Work personas**

Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.

**Required in Office**

A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.

**Flexible**

A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.

**Remote**

A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.