Marketing and Communications Coordinator

**Job Title: Marketing and Communications Coordinator
**Organisation: Council for Advancement and Support of Education (CASE), Asia-Pacific
**Reporting to: Line Manager - Head, Membership, Marketing and Communications, CASE Asia-Pacific
**Remuneration: Commensurate with experience, including any statutory pension contribution.
**Contract: Regular full-time contract with one month’s notice required on each side. There is a probationary period of three months.
**Location: Singapore
Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, development services, digital, communications, fundraising, government relations, marketing, and web. These professionals are at all stages of their career and may be working in universities, schools, colleges, cultural entities or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.

Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore, and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers, and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.

This is an opportune time to join CASE Asia-Pacific. The team is small with a friendly, professional, and responsive culture. It is in the nature of the operation that, although each staff member has an individual role, everyone works collaboratively and interdisciplinary to achieve outcomes.

**Position Purpose**

Provide marketing support and develop content for multi-channel communications, to expand membership base, secure target numbers on event participations, and enhance brand positioning and awareness of CASE Asia-Pacific.

**General Duties and Responsibilities**
- Develop and coordinate strategies to promote and raise awareness of CASE Asia-Pacific activities, working closely with the educational programmes, research, membership, and business development teams, and volunteers.
- Promote CASE Asia-Pacific programmes and events to achieve target delegate numbers, whether an educational programme event or a membership engagement activity, through various channels, including co-ordinating, designing, and writing direct mail promotions to recruit delegates for conferences and events.
- Engage current and potential members to support membership retention and growth targets, including lead generation and increasing engagement rate
- Copywriting and creation of all communications materials, including online, print, social media, for conferences and seminars, membership, and corporate communications.
- Provide copywriting support for the CASE Asia-Pacific Executive Director.
- Story development and copywriting for CASE website (including uploading content utilising a content management system), member e-newsletters/communications, reports and other communications channels as required. This will include liaison with communication colleagues in CASE offices globally.
- Plan and manage CASE Asia-Pacific editorial calendar
- Edit and proofread all marketing materials, reports, press releases, and communications messages distributed from CASE Asia-Pacific
- Regular liaison with marketing and communications colleagues in CASE offices globally to ensure consistent messaging and branding across CASE
- Manage and be responsible for CASE branding in the region, including branded display materials, etc, in liaison with HQ marketing team.
- Provide proactive and reactive media relations
- Some evening or weekend work may be required.
- Occasional travel as required.

**Circle of Excellence Awards Programme**:

- Work with HQ Awards Team to manage the recruitment of regional judges and the “Best of” regional judging process.
- Work with HQ on regional publicity of the awards program.
- Work with CASE Asia Pacific Executive Director on communication of winning awards.
- Organise the regional printing of award certificates and presentation at award ceremony.

**Position Requirements
**Key qualifications, skills, and experience**
- University first degree or equivalent in any discipline
- Marketing/communications qualification (desirable, or minimum three years’ experience)
- Direct marketing experience, and working in a target-driven environment
- Communications experience, including but not limited to social media
- Excellent IT skills, including familiarity with content management systems and e-marketing
- Strong written and oral communication skills
- Excellent copywriting skills and project management skills
- Strong eye for detail and concern for accuracy
- Strong organisational skills and the ability to work with tight deadlines
- Ability to communicate effectively with people of all levels and work well as part of