Marketing & Social Media Specialist

**Job Title**

Marketing & Social Media Specialist

**Occupation**

SOCIAL MEDIA MARKETING EXECUTIVE

**Job Description & Requirements**

**Autelier Group**is a leading and the largest bridal makeup company in Singapore, renowned for its team of industry-leading artists who set the benchmark for bridal designs and trends. Under the mentorship of acclaimed makeup artist Cherry Au, the company has grown from humble beginnings to become the preferred partner of top-tier vendors in photography, videography, gown design, and wedding planning.

**About The Role**:
Autelier Group is seeking a **Marketing & Social Media Specialist**to lead the brand awareness campaign, drive sales through innovative social media strategies, manage SEO and Google Ads, and occasionally assist with event management when the marketing team requires support. Join our fun and creative environment where you’ll collaborate with like-minded individuals who share your passion for beauty, storytelling, and innovation.

**About The Responsibilities**:

- **Strategy & Planning**: Develop and implement marketing strategies to enhance the company's online presence across Facebook, Instagram, TikTok, and other social media platforms if needed.
- **Content Calendar**: Maintain and manage the monthly social media content calendar.
- **Content Creation**: Ideate, plan, and execute engaging copy, image, and video content, including post-production.
- **Scheduling**: Schedule social media posts according to the planned calendar.
- **SEO Optimization**: Optimize website and social media content for search engines to improve organic search rankings.
- **Google Ads Management**: Create, manage, and optimize Google Ads campaigns to drive traffic and conversions.
- **Lead Generation**: Focus on attracting potential brides to inquire about the company’s makeup services.
- **Trend Awareness**: Stay updated with the latest social media trends and incorporate them into the content strategy.
- **Analytics & Reporting**: Monitor and analyze the performance of social media, SEO, and Google Ads campaigns, providing regular reports and insights.
- **Event Management**: Occasionally assist with the planning, coordination, and execution of events when the marketing team requires additional support.

**About The Requirements**:

- **Experience**: At least 1 year of experience in visual arts or social media content creation across Facebook, Instagram, TikTok etc.
- **Aesthetic Sense**: A strong eye for aesthetics and detail.
- **Storytelling**: Passion for storytelling and creating compelling content.
- **Technical Skills**: Basic knowledge of lighting, photography, and videography.
- **Editing Tools**: Proficiency in image and video editing tools.
- **SEO Knowledge**: Experience with SEO best practices and tools.
- **Google Ads Expertise**: Proven experience in creating and managing Google Ads campaigns.
- **Event Management**: Willingness to occasionally assist with event planning and execution.
- **Writing Skills**: Excellent creative writing, copywriting, and communication skills in English.
- **Industry Interest**: Strong interest in social media trends related to beauty, makeup, hair-styling, and bridal industries.
- **Soft Skills**: Good communication, analytical, and interpersonal skills.
- **Independence**: Ability to work independently and take ownership of responsibilities.
- **Team Player**: Enjoy working in a fun, creative, and collaborative environment with like-minded individuals.

**About the Work Schedule & Location**
- **Flexible Hours**:Enjoy the flexibility to manage your working hours.
- **Remote Work**:Work from home on some days.
- **On-Site Requirements**:There will be days when you’ll need to head to the office, studio, or other ad-hoc locations for shoots, meetings, or events.
- **Event Participation**:Availability to assist with occasional events as needed.

**This role is perfect for a creative individual who is passionate about social media, beauty, and the bridal industry, and who thrives in a flexible, independent work environment. If you have a knack for creating engaging content, optimizing for SEO, managing Google Ads, and occasionally supporting event management, Autelier Group offers an exciting opportunity to make a significant impact in a leading bridal makeup company. Join our fun and creative team where you’ll collaborate with people who share your passion and vision**: