Assistant Marketing Operations and Social Media

3 days ago

Singapore NLB National Library Board Full time

[What the role is]

The Assistant Social Media and Marketing Operations Manager is part of the National Library Board’s (NLB) cross-functional marketing team which plans and executes physical and digital marketing strategies to drive marketing and business conversions for NLB’s Archives and Libraries Group (ALG), supporting NLB’s vision of promoting Readers for Life, Learning Communities, and Knowledgable Nation.

For marketing operations, you will collaborate with partners and stakeholders in defining a holistic marketing plan, manage campaign schedules, and consider and recommend marketing tactics and platforms to help stakeholders achieve their campaign objectives.

For social media, you will manage social media activities, recommend improvements to social media marketing and promotion for ALG and, proactively seek and evaluate marketing opportunities to enhance engagement while adhering to policies and ethical practices for use of social media

[What you will be working on]
- Reporting to Senior Strategic Marketing Manager, Digital Experience, you will be collaborating with marketing teammates to execute campaigns in alignment to marketing and operational plans and budgets, ensuring adoption of best marketing practices
- Manage stakeholders, partners, and vendors to deliver marketing collaterals and content such as graphic visuals, videos, editorials, and electronic direct mails (eDMs)
- Monitor campaign performance and effectiveness in accordance with performance measures to further refine action plans
- Manage partners and stakeholders to deliver relevant and engaging social media content
- Plan and organise social media content calendar and timelines, and implement campaigns across ALG social media platforms in alignment to the larger marketing strategies, operational plans and budget
- Track social media activities, including messages and comments from social media users
- Track audience sentiments towards social media marketing activities and content, provide recommendations for improved engagement, and regularly review and update campaigns and content with recommendations based on latest data and social media best practices

[What we are looking for]
- Background in Communications, Marketing, New Media or a related field
- Strong project management skills
- High competence in project and stakeholder management
- Strong copywriting, presentation and communication skills
- Experience in managing budgets and performance metrics
- Positive attitude, detail and customer oriented with good multitasking and organisational ability

The successful applicant will be appointed on a two-year project contract.

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