Director for Marketing

4 days ago

Singapore SONOVA CONSUMER HEARING SINGAPORE PTE. LTD. Full time

Who we are

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.

With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.

**Director for Marketing (Asia Pacific excluding Greater China)**

**Job responsibilities**:

- Responsible for definition and execution of regional marketing plan goals, investments & priorities (incl. trade marketing, media & campaigns and digital).
- Responsible for definition and supervision of SEA regional marketing plan goals, investments & priorities (incl. trade marketing, media & campaigns and digital).
- Liaise and co-ordinate with global media & campaigns, provide regional recommendation and insights, drive localization of global marketing plans in-market and identify requirements on marketing assets.
- Liaise and co-ordinate with marketing execution EMEA and North America.
- Partner with global and regional Sales Channel leadership to understand channel strategy, objectives and targets to build the most effective marketing plans for the assigned region.
- Effective management of agencies.
- Effective management of consumer marketing budget for the region.
- Manage KPI & ROI measurement and reporting.
- Ensure provision of data and information.
- Support execution with excellence from global inception through to in-market execution.
- Responsible for the strategic planning and implementation of all marketing, communications & media strategies/relation to grow Sennheiser’s Brand Equity among stakeholders; and to steer channel trade marketing & digital marketing and CRM initiatives; and end user engagement & demand generation for the Consumer, businesses retail and online across markets in CHB South-east Asia (6 key Southeast Asia markets + emerging markets).

**Pre-requisites**:

- Post Graduate Degree or Diploma in Marketing from a reputed college.
- 5+ years of experience in running marketing teams with consumer brands, preferably consumer electronics industry.
- Extensive background in all marketing disciplines.
- Familiar with the general marketing landscape in Asia and understanding what is needed on operational level in the markets.
- Comfortable in a change environment, history of creating, developing and managing teams across different cultures and territories.
- Ability to develop and implement marketing strategies and execute and oversee marketing plans.
- Ability to identify marketing opportunities and analyze marketing/industry trends that may impact strategy.
- Experience in international environments and in leading global projects.
- Experience in sales environment.

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