K-pop Content Marketing Specialist

2 weeks ago

Singapore SPOTIFY SINGAPORE PTE. LTD. Full time

We are seeking a K-pop Content Marketing Specialist in Singapore to own the content marketing activities globally. As part of a K-pop marketing team, you will define all K-pop content marketing strategies and deliver outstanding campaigns.

You will implement social, artist, always on and all content related partnerships that substantially give, audience engagement uplift, brand awareness/affinity uplift and subscriber growth across the region. You will report into the K-pop Marketing Lead. Most importantly, you have fun at work and a desire to make a positive impact for K-pop music fans and audio listeners globally. This role will be on-boarded from the Singapore office.

**What You'll Do**
- You will plan and implement marketing plans across Music, Podcasts and Creators / Artists to drive Acquisition, Engagement and Advocacy of Spotify K-pop franchises globally
- Proven track record of building impactful, creative content-driven campaigns that connect with audiences and break through the cultural zeitgeist
- Think digital first while building strategic foundations and conceptualise campaign approaches / briefs and articulate creative ideas that people rally around
- Thrive in a fast-paced and collaborative environment, possess a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision-making skills in the face of ambiguity
- Love music and have a deep knowledge of all things K-Pop / K-culture and social trends globally and in Korea
- Play a key role in building content / digital media plans and assets across different functions of Marketing, Artist & Label Marketing, Podcasts and on-platform Editorial
- Collaborate with Music team to build extraordinary artist / music marketing campaigns
- Develop content briefs working together with a Senior Producer to create impactful content to promote new and existing music, create playlist brands and deliver fan / artist experiences

**Who You Are**
- Bachelor’s Degree holder in a Marketing field
- You bring a minimum of 5+ years of experience in the digital media environment in a similar B2B marketing role
- You are creative with proven experience in delivering one-of-a-kind and celebrated work
- You know how to work autonomously, as part of a small agile team and cross-functionally with different departments, both locally and internationally
- Proactive self-starter, willing to jump in and implement as well as to develop sound strategies
- Deep understanding of the K-Pop/K-Culture landscape, native fluency in Korean language is a must as this role requires you to liaise with K-Music Labels and Artiste Management companies.
- Ability to mix creativity with critical thinking and demonstrate strong organizational and prioritization skills

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