Apac Partner Marketing Manager

**About Liferay**

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, Middle East, and Asia. As the leading provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Our flagship product is the Liferay Digital Experience Platform, which companies like Honda, Bank of the West, and Airbus use to build customized experiences for their customers and employees.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days paid off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run
**About You and this Role**

If you are an experienced Partner Marketing Manager who is excited by the impact digital experience software can have on customer experience and business growth; a listener and learner who likes adding value and taking programs and processes to the next level; and are up to date on marketing best practices to drive lead generation, education, and brand awareness, along with creating productive and dedicated partner relationships, this is the role for you.

Generating high-quality leads is vital to any organization, and we are no different. Developing creative ways to do this with partners is fundamental to our mutual success. This role includes both strategy creation and tactical execution of joint marketing programs.

You will work directly with our partners across countries in APAC to make sure marketing strategies and campaigns align with Liferay's sales and marketing goals and the business goals of each partner company. You will be responsible for making sure a diverse and well-rounded set of marketing activities is executed among partners to generate quality leads and drive the sales pipeline.

**Key Objectives**
- Contribute to channel revenue by aligning marketing strategy with sales and pipeline goals for partners in assigned region
- Through innovative, integrated marketing campaigns with assigned partners, deliver on channel lead generation and pipeline goals and drive demand for Liferay solutions
- Develop lead follow up and nurture campaigns with partners and Liferay field marketing
- Work as a team with Channel Account Managers (CAMs) to develop pipeline growth and market development strategies for assigned partners
- Scale and amplify Liferay’s brand and marketing strategy through the channel
- Ensure partners are strategically focused and aligned with Liferay marketing goals
- Ensure a balanced representation of Liferay solutions and vertical market focus for partners in the region
- Coordinate with Liferay corporate and field marketing to support Liferay goals, with and through the channel
- Advocate for partners within Liferay marketing (and other departments)
- Contribute to Liferay’s data-driven culture
- Monitor and report on partner productivity and results
- Make recommendations for partner marketing strategies and programs based on data
- Manage partner marketing budget and Marketing Development Funds (MDF) for assigned partners / territories
**Responsibilities**
- Work directly with APAC partners to create sales-aligned marketing programs
- Work with the Channel Account Managers and Channel Sales Director to identify the value proposition and unique marketing requirements for our different routes to market...OEM, ISV, Digital Agency, and System Integrator. Support the sales and partner management goals of APAC Channel Account Managers (CAMs)
- Help partners develop and implement lead generation and nurture programs
- Work with partners on promotions, content development, landing pages, etc., including overseeing and contributing to partner use of Liferay messaging to ensure accuracy and consistency with Liferay
- Develop and manage events with partners such as webinars, trade shows, conference sponsorships, and in-person events
- Participate in the planning and execution of our Global Partner Summit
- Coordinate third party marketing resources for use by partners as needed
- Assist partners with content development including sales and marketing collateral and presentations, and original (Liferay related) content such as blogs, articles, and ebooks
- Manage partner MDF requests and claims
- Measure and Report on partner marketing effectiveness
- Contribute to partner QBRs with partner-specific marketing strategy and marketing programs
- Provide reporting on campaign activity and effectiveness
- Support the channel team in delivering tools and edu