Assistant Marketing Manager

24 hours ago


Paya Lebar, Singapore Xiabu Xiabu Catering Management (Singapore) Pte Ltd Full time

** Interview to be conducted in Mandarin**

**Job Scope**
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Job Requirements**
- Diploma and above in Marketing, Business Administration or equivalent
- 6 to 8 years’ relevant working experiences preferably in F&B industry
- In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
- Familiar with international and China F&B branding, and its marketing/public relations strategies
- Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
- Strong written and oral communications skills in Mandarin to liaise with international teams of Chinese speaking background.
- Ability to work with cross-cultural teams and groups internationally.

**Job Types**: Full-time, Permanent

Pay: $4,000.00 - $4,500.00 per month

Work Location: In person



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